This morning, PepsiCo announced that it would be trimming 8,700 employees -- 3 percent of its global workforce -- as part of a cost-saving program intended to recoup $1.5 billion in projected expenditures over the next three years. News of the cuts confirmed expectations reported over the past month, and came as the company reported its fourth-quarter and full-year 2011 results.
When Mike Kirban told attendees at BevNET Live in December that the biggest low the company experienced in 2011 was getting slapped with the company’s first class-action lawsuit, he hadn’t…
Big win for Xyience today as convenience chain Circle K keeps the UFC-focused zero calorie energy drink as a national brand. With 4,200 stores in the U.S. and another 1700…
He focused hard on turning PepsiCo into the most relevant term on the social web, but B. Bonin Bough, the director of the soft drink giant’s global and social media…
Experts are predicting a new marketing war between Coca-Cola Co. and PepsiCo, as the Atlanta-based soda giant reported it would increase its marketing budget significantly through 2015 as part of…
New awards keep piling up for HINT and its founder, Kara Goldin — some of which we didn’t even know exist. Goldin was chosen in September as one of Fortune…
That recent list of billion-dollar brands isn’t complete without Rockstar, according to information supplied by the brand today, Joey Cannata, the EVP of sales and distribution for the company, told BevNET today that he believed the brand had likely passed the $1 billion retail number over a 12-month period trailing the middle of 2011.
Talk about a whirlwind courtship. It took just four months from organic espresso /coconut water blend Coco Café to go from independent, entrepreneurial beverage company to a strategic piece in the coconut water chess game. The company, which had its first production run in September, had bids from two different potential investors by the end of December and moved into Vita Coco's offices by the end of January.
A day after the University of Vermont declared that the school "will become one of the first institutions nationwide to end the sale of bottled water on campus," the International Bottled Water Association (IBWA) issued a statement calling UVM's decision "contradictory and confusing."
With continued momentum for new products including Rehab and Absolutely Zero, UBS is forecasting a big year for Monster Beverage Company. In a new report, UBS analyst Kaumil Gajrawala projects Monster’s revenue to grow by 18.4 percent in 2012, with new products contributing five percentage points to top line growth.
Jones Soda announced plans today to raise $3.2 million in a registered direct offering of common stock and warrants. Combined with a recently secured $2 million credit facility, the proceeds from the sale will allow Jones to "significantly enhance its financial position and will further enable the company to work towards sustainable profitability," according to Jones Soda CEO Bill Meissner.
After getting rave reviews at the December BevNET Live event -- taking home the award during the New Product Showdown -- Coco Café had to imagine that it would be getting a lot of attention and some new accounts. But apparently things have really accelerated for the Los Angeles-based espresso/coconut water blend, as Vita Coco, the country's best selling coconut water brand has swooped in to make an investment in Coco Café.
The loss of a pair of high-ranking executives at the Marley Beverage Company has forced organizational change at the fast-growing company. In September, Chief Marketing Officer Paul Fuegner left the company – and while the company has not yet filled the role, it has also not yet executed a strategy to fill the position with brand managers for its different product lines.
The Toronto Star is reporting that Swiss packaging giant SIG Combiblock is preparing to debut chewable drinks -- cartons filled with a variety of fruits, nuts, grains, etc. -- in Canada. As anyone who has worked through bubble tea, aloe drinks, or Orbitz knows, there is so far only a small market for heterogeneous beverages. So it's really your call if you want to go into the biz.
