Expanding its platform beyond the RTD space, LifeAID Beverage Co. announced today the launch of LifeAID Go!, a line of single-serve powder drink mixes which will debut online this week. Go! features powdered versions of the brand’s ImmunityAid and FitAid SKUs, which co-founders Orion Melehan and Aaron Hinde said are among the brand’s top selling beverage products.
SprintToSuccess, a 7 week creative process designed to take an entrepreneur-in-need from streamlined strategy to a ready-for-world brand free of charge, has announced its Season 1 subject, chosen from a pool of 107 applicants: Melissa Martinelli’s SuperFrau.
Organic sports drink maker HALO Sport has announced Grammy-award winning artist Armando Christian Perez, a.k.a. Pitbull, has joined the company as an investor and ambassador.
Northern California regional brands Go Girl Energy and Silk Road Soda Co. announced this week they have merged to form Go Roads, LLC The company will seek to expand both product lines outside of the Golden State with rebranded and reformulated offerings.
Chuck Casano, founder of Pitaya Foods and HiTouch Distribution, spoke about navigating the food industry on two fronts, how a social mission guided his foray into entrepreneurship, the failure that propelled his decision to launch HiTouch, the elements of successful brand relationships and being on the front lines of food distribution during the pandemic.
AriZona Beverages today unveiled its latest venture: Santa Fé (stylized “SANTA FÉ”), a sparkling water line flavored with a “splash of real fruit.”
Massachusetts-based Ocean Spray Cranberries is aiming to meet the growing demand for relaxation beverages with CarryOn, a new line of hemp-infused sparkling waters which launched this month in a pilot run. The new line features two varieties: Descend, a blueberry flavor containing L-Theanine and 20 mg of CBD, and Elevate, a grapefruit flavor containing choline and 10 mg of CBD.
Now operating as an independent, Reed says he’s free to flex his talent as a flavor chemist and product developer on his own terms, with a focus on premium natural ingredients over flavorings.
This week's Office Hours explores the interplay between operations, innovation, and finance during highly disruptive times with Melissa Facchina and David McCormick, two of the leaders of Siddhi Capital and Siddhi Ops.
NFL Hall of Famer Terrell Davis and Megan Bushell, co-founders of CBD-infused beverage brand DEFY, discussed how the company is navigating a murky regulatory environment for CBD, the positioning of the beverages as “performance drinks” and how Davis is advising current NFL players about incorporating hemp- and cannabis-based products into their lifestyles.
Citing the “continued impact of the COVID-19 crisis on events and travel,” New Hope this afternoon cancelled Natural Products Expo East 2020, which was to be held September 23-26 in Philadelphia.
Kickback Expands SoCal with Los Angeles Distributing; Doctor D’s Launches Canned Line in Over 1,200 Stores; Goodwolf Water Kefir Makes Distribution Gains; KeHE to Carry Alkaline88 Aluminum Products; Lumen Adds Whole Foods; Elemental Beverage Co. Adds Whole Foods
The Millerton, N.Y. facility that’s home to Harney & Sons, the second-generation family tea business in which Paul and Mike Harney have spent a combined 30-plus years, is now also the headquarters for The Hemp Division, a standalone vertically integrated grower and manufacturer that has steadily and quietly expanded since going online in 2019.
Office Hours returns Tuesday, June 16 at 3 p.m. ET. Jeff Klineman, BevNET’s Editor-in-Chief, will bring Melissa Facchina and David McCormick, two of the leaders of Siddhi Capital and Siddhi Ops on the livestream to discuss money and operations and take questions from viewers.
