Taste Radio: How Archer’s Aim Helps It Generate $300M In Annual Sales
Archer founder & CEO Eugene Kang shares how disciplined execution, vertical integration and precisely timed innovation transformed the upstart jerky brand into one of the fastest-growing CPG companies in the U.S. He talks about how Archer positioned itself ahead of explosive trends and built durable partnerships with retailers, and why patience and long-term thinking are critical traits for founders.