According to a report compiled by food and beverage packaging leader Tetra Pak, more than half of all in-store purchases today are influenced by digital channels, many of which are being accessed via smartphones. Because of this, many food and beverage brands are looking to social media and key influencers to reach consumers where they are: online.
Whether it’s presenting kombucha as a base for cocktails, disrupting self-service growler fills, or elevating the social atmosphere around the drink, Portland-based brands are helping kombucha evolve into a sophisticated, multi-faceted drink with plenty of on-premise appeal.
Two and a half years in, HiTouch services all 52 Whole Foods throughout the Southern California region, including parts of Arizona and Nevada, as well as other natural supermarkets such as Mothers Market, Jimbo’s, and Bristol Farms. The company has also crafted a diverse portfolio of craft food and beverage brands.
New Age begins rolling out Marley Mate, Pulse adds regional distribution for Natural Cabana coconut waters, while MALK Organic and Vive make gains in California and other Western regions.
Over the first half of 2017, LifeAid landed several major retail placements in the natural and conventional grocery channel, part of the company's transition from an e-commerce-focused business model to one that includes a stronger presence in traditional brick-and-mortar stores.
In a conversation with BevNET assistant editor Marty Caballero, Thomas discussed the origins of Townshend's, a premium tea retailer based in Portland, Ore., and its development of Brew Dr., which has become one of the fastest-growing brands in the breakout kombucha category. This week's episode of Taste Radio is presented by Virun.
Bulletproof is shooting exclusively into Whole Foods nationwide with its first ready-to-drink line of cold brew butter coffees, a long rumored expansion from the company’s ground coffee and cafe business.
McDonald’s USA announced yesterday a partnership with The Coca-Cola Company, Inc. to introduce ready-to-drink versions of its McCafé line of coffee frappes to retailers in early 2018.
Bevi now offers two SKUs — green tea and rose tea — from Sound as options within its system. Launched in late July, the partnership marks Bevi’s first affiliation with an independent beverage brand.
Soylent co-founder and chief technology officer John Coogan has left the company to pursue independent consulting; Long Island Iced Tea Corp. brings on Rob Stefanizzi; Shawn Sugarman leaves Moon Juice; Sidney Horn joins Halen Brands
A letter posted on the company's web site today explained that the company was shutting down due to the infrastructure challenges in "creating an effective manufacturing and distribution system for a nationwide consumer base."
Google released its first ever beverage trends report last week, drawing on its vast data collection and analysis resources to present a deep dive into the factors fueling non-alcoholic drinks in the U.S., United Kingdom, Mexico and Spain.
This week’s episode of Taste Radio features a captivating interview with Joth Ricci, a veteran beverage executive with one of the most diverse, interesting and impactful track records of anyone in the industry. Over a 17-year career, Ricci has held roles as president of Stumptown Coffee, president and CEO of Jones Soda and managing director with beverage investment and advisory firm First Beverage Group. We recently traveled to Portland, Ore. to meet with Ricci, who is currently the president/CEO of Adelsheim Vineyard.
Much of MCT oil’s newfound recognition in food and beverage is due to its purported health benefits. Studies have shown it to be a particularly effective component of the "healthy fat" trend. High in saturated fats, the body quickly converts MCT into energy, making it popular amongst proponents of the paleo and ketogenic diets.
