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While consumer reaction to the deal varied (some fretted about the possibility of decline in quality of Stumptown coffee), industry executives and analysts largely praised it as one that will build upon growing awareness and demand for packaged cold brew products.

O’Loughlin’s 25-year career in food and beverages began with stints at food giants Kraft and Quaker Oats, followed by a decade at Clif Bar, the last three years of which she spent as CEO.

Eleven years since the launch of 5-hour Energy, sales of the energy shots have made founder Manoj Bhargava a billionaire several times over. He’s already pledged to give the vast majority of that wealth to charitable causes before he dies. Now he’s using some of his money to fuel innovation that addresses global health and sustainability issues.

In a press release, True Drinks CEO Lance Leonard said the new partnership “allows True Drinks to focus resources on the sales and marketing of AquaBall Naturally Flavored Water and removes the capital-intensive process of procurement, transportation and manufacturing of our product.”

As for the hefty challenge of competing with Harmless Harvest or any of its distant second place contenders like UNOCO, Invo or Pure Brazilian, Sri Lanka Gold is looking to separate itself from the pack by hanging its hat on Sri Lanka’s orange (or “gold”) king coconut, indigenous to the island country.

All nine of the Bend, Oregon-based brand’s flavors are now available for purchase at CenturyLink Field’s new Grab and Go Market and Humm’s two best-selling flavors - Pomegranate Lemonade and Coconut Lime - are also available for sale on tap at the stadium.