Headlines

NACS 2015 Video: Checking In With Aquahydrate CEO Hal Kravitz

At the 2015 NACS show, BevNET sat down with Aquahydrate CEO Hal Kravitz for a video interview that covered several topics, including the company’s celebrity owners, Aquahydrate’s positioning as a “performance lifestyle brand,” and the non-traditional marketing approach of the alkaline water line.

NACS 2015 Video: Mamma Chia’s C-Store Strategy

In a video interview filmed at the 2015 NACS show, Matt Buckley, Mamma Chia's senior vice president of sales and marketing, discussed the company’s foray into convenience stores, noting that the retailing channel may offer access to millennial consumers.

Whole Foods Global Grocery Buyer Dwight Richmond Departs Retailer

It’s a significant change at the chain: Richmond teamed with Executive Global Grocery Coordinator Errol Schweizer to debut many new products, including a new emphasis on HPP juice and edgy ideas like chia and turmeric drinks, as well as a focus on product certifications such as Non-GMO and biodynamic.

NACS 2015 Video: Voss Finds Its Flavor

Premium water brand Voss has introduced its first flavored line extensions. Packaged in Voss’ cylindrical glass bottles, Lemon Cucumber and Tangerine Lemongrass joined the brand’s subset of sparkling waters.

AHPA Tackles Alcohol Analysis for Kombucha in Educational Webinar

The webinar’s first presenter, James Neal-Kababick, who serves as director of Flora Research Laboratories touched on the issue of on-shelf fermentation while detailing the existing TTB-approved analytical methods for alcohol analysis in kombucha.

Nestlé Waters Named in Lawsuit Targeting US Forest Service

The lawsuit, filed in U.S. District Court, demands that the Forest Service put an end to operations transporting water from the forest’s Strawberry Canyon to a Nestlé bottling facility via a four-mile long pipeline.

Spindrift Hires Strick Walker as Chief Marketing Officer

In a call with BevNET, Spindrift founder Bill Creelman said the addition of a CMO position comes “at the right time for the business,” as it aims to increase and expand the communication of its brand story, one surrounding its use of local, fresh ingredients.

ZICO Drops Coconut Water from Concentrate, Swaps HDPE for PET Bottles

The discontinuation of the concentrate formula comes as part of a greater revamp for the brand, which ZICO’s parent company, Coca-Cola, revealed in a press release Wednesday when previewing its participation at the National Association for Convenience Stores trade show in Las Vegas next week.