BluePrint Founders Leave Hain Celestial
Eighteen months after Hain Celestial’s acquisition of BluePrint, the founders of the cold-pressed juice brand have exited the company.
Headlines
LeBron Cramps, Gatorade Responds
While most seemed to attribute LeBron James’ cramps to the high temperatures, Gatorade flipped an odd circumstance into a marketing ploy.
NYC Mayor Revives Soda-Ban Proposal
New York City Mayor Bill de Blasio’s administration rekindled former Mayor Michael Bloomberg’s argument for a ban of large sugary drinks.
Survey: More Juice Drinkers Consider Labels, Ingredients
YouGov, a London-based market research firm, conducted a recent survey that indicates the growing preference of juice drinkers to pay closer attention to labels and ingredients.
Urban Remedy Raises $5 Million; Names Coletta CEO
Aiming to ramp up production and distribution of its raw, organic juices and foods, Urban Remedy has raised $5 million in new funding and tapped industry veteran Paul Coletta as CEO.
Press Clips: Calif. Senate Passes Bill on Sugary Drink Labels
The California Senate approved a bill last Thursday that would mandate health warning labels on beverages with added sugar, according to The Los Angeles Times.
Weather, Multi-Purchase Promos Help Holiday Sales
Wells Fargo found that beverage sales in convenience stores increased by 4 percent for Memorial Day this year, compared to a 2 percent increase in 2013.
After-School Delight
The next teen-angled effort comes from Sunny Delight Beverages Co., which announced Monday the test market launch of SunnyD X, a carbonated juice drink that the company hopes will serve as an energy drink alternative.
Marley Beverage Company Hires New President, CEO
The Marley Beverage Company (MBC) announced Monday that it has appointed Harry Bigelow as president and chief executive officer, according to a company release.
Press Clips: Monster Lacks License to Ill
Mike D of the Beastie Boys has taken his little horsy Paul Revere to the courthouse where he’ll face another foe that’s packing. But this time, it’s not MCA with a jammy and a license to kill. It’s another monster, as in, Monster Energy.
Video: Hiball Expands Staff, Looks to Bolster Distribution
Amid booming sales and new distribution of Hiball, however, Berardi will look to quadruple his staff to eight, filling out a new sales force that will enhance and bolster the brand’s presence in a variety of retail channels as well as regionally along the East Coast, California, Texas and the Midwest.
Pelé Partners With Golazo
For a brand like Golazo, which embraces the world’s most popular sport, no other person could have the same kind of influence as Pelé, the company's new global ambassador.
Juice for the Green
Vital Juice CEO Edward Balassanian takes pride in targeting any consumer who likes juice. From this thinking, Vital Kids was born.
TSG Silently Exits Its Neuro Investment
In less than two years, the venture capital firm TSG has exited its much-discussed investment in functional beverage line Neuro, and with the departure much of Neuro’s senior staff has left the company.