Beverage entrepreneurs often hear about ways that they might succeed in a rough-and-tumble and unforgiving industry: start small, build regionally, create a memorable brand. But what about the -- often unspoken of -- ways to fail in beverages?
Although water has overtaken carbonated soft drinks as the most consumed beverage among U.S. adults, children and teens remain more likely to choose drinks like milk and soda than water, according to a new report from The NPD Group, a market information and advisory firm.
Coca-Cola will continue to distribute Evian through the first half of 2014, however, its last ship date will be on July 3. After that, Evian, a branch of The Danone Group, will work with several wholesalers and use the distribution system of Dannon yogurt, another branch of The Danone Group, to compensate for the loss of Coke’s expansive network.
Recent developments in distribution news indicate that retailers are beginning to express more confidence in oat-based beverages. Shortly after BevNET reported that, alongside Sneaky Pete’s line of oat-based drinks, Target will include Oatworks in its emerging brands test, FreshDirect announced on Thursday that it will also carry the Oatworks line.
Honest Tea is facing a proposed class action lawsuit which alleges that the company is dishonestly marketing Honey Green Tea because the beverage doesn’t contain the amount of antioxidants that it lists on the label. The lawsuit accuses the Coca-Cola-owned company of misleading consumers about the actual amount of “antioxidants green tea flavonoids” in the product.
Researchers shared their insights on what they termed the misinformation, research gaps and potential benefits of caffeinated products during a webcast hosted by the Institute of Food Technologists earlier this week titled The Buzz on Caffeine: New Developments in Safety, Regulation and Adverse Event Reporting.
An article in The Wall Street Journal by reporter Mike Esterl notes that food and beverage products labeled as “natural,” such as PepsiCo’s Naked juice, are beginning to shed the hazy modifier. Also, last Thursday, the FDA proposed measures that would “all but eliminate” artificial trans fats, a major contributor to heart disease in the U.S., from the food supply.
A bacterial disease damaging Florida’s citrus groves has caused a spike in orange juice prices, according to an article in The Wall Street Journal. While demand for orange juice is at an all-time low, pricing could still rise because of the amount of damage to crops as well as the imminent winter months.
VEB President Deryck van Rensburg has tapped Chuck Muth, Honest Tea’s VP of sales, with the responsibility for leading an internal group focused on selling VEB-affiliated brands to bottlers and Coke’s own distribution network. He will move into the role of SVP, Sales at VEB on Jan. 1.
Hannah Crum and Alex LaGory, the proprietors of KombuchaKamp.com, have long worked with kombucha companies and homebrewers to help explain the proper steps and characteristics of this widely-unknown form of beverage, which uses a live bacteria as its base. With the recent announcement that the two have founded Kombucha Brewers International, a kombucha trade group, their roles not only become more official, but they also expand.
Continuing its foray into carbonated beverages -- and celebrity partnerships -- AriZona Beverages today announced that it has joined forces with former reality TV star, beverage entrepreneur and current talk show host Bethanny Frankel on a new line of five-calorie sparkling waters called Skinnygirl Sparklers.
In a recent interview with BevNET, Xyience president John Lennon said that amid new distribution and retail placement for the brand, the company is looking to further develop and enhance its reputation as an energy drink for athletes and plans to introduce a protein-infused line of drinks next year.
The report states that Morgan Stanley projects Monster’s compound annual growth rate (CAGR) at 11 percent, ahead of the 9 percent market and consensus forecast. Monster’s shares are selling at $57.11, but with an overweight value, Morgan Stanley estimates that figure at $65.
Activate Drinks, which entered the East Coast less than one year ago, announced Monday that it has expanded its footprint by securing distribution in Stop & Shop and Shaw’s, two grocers that make up 30 percent of the total food stores in the region, according to a Nielsen report.
