Body Armor Vows to Fight “Ridiculous” Under Armour Lawsuit
Calling Under Armor’s lawsuit against the company “a prime example of trademark bullying by a corporate giant,” Body Armor says it’s ready to do battle with the sports apparel company. In its first response to the trademark infringement lawsuit filed by Under Armour in April, Body Armor, a multifunction beverage, stated that “it is nearly impossible that consumers or retailers of either brand would confuse the two” and vowed to fight what chairman Mike Repole called a “ridiculous” claim.