Jameson Irish Whiskey Launches New US Campaign: ‘Widen the Circle’
Jameson introduced its biggest U.S. campaign in more than a decade, titled Widen the Circle.
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ADM to Highlight Latest Beverage Trends with New Concepts at Drinktec 2022
At Drinktec 2022, ADM will showcase how forward-thinking beverage concepts can help meet evolving demands as consumers focus on holistic well-being.
Sans by Taejin Beverage Partners with Botrista for Distribution Across California and Beyond
Sans by Taejin Beverage Inc and Botrista Technology, Inc., innovative market leader in craft beverage automated dispensary, signed partnership to launch first Asian-inspired alcohol-alternative beverage created by Kevin Kreiderfrom Netflix hit series, Bling Empire.
Marketing: NFL Star Bobby Wagner Latest Athlete to Join Ladder Nutrition; Pink Cloud Beverages Hits the Catwalk at New York Fashion Week
Nutritional sports supplement maker Ladder announced Los Angeles Rams linebacker Bobby Wagner as the latest professional athlete to join the company as a brand ambassador and spokesperson.
Coopers’ Craft Kentucky Straight Bourbon Joins Forces with Campari and Imbibe for Negroni Week
For the first time ever, Coopers’ Craft Kentucky Straight Bourbon will join forces with Campari and Imbibe for Negroni Week, 2022 as the Official Bourbon of Negroni Week.
NewAge to Sell DSD Arm to Legacy Distribution Group
As it navigates the Chapter 11 bankruptcy process, Utah-based direct selling company NewAge, Inc. announced last week it has entered a definitive agreement to sell its DSD distribution business to Colorado-based Legacy Distribution Group.
REDCON1 to Launch Energy Drink Collection
REDCON1 has confirmed that next month, they will be launching the REDCON1 Energy Collection, a line of energy drinks that pack high performance energy with a mission central to their brand DNA.
Elmhurst 1925 Launches Reformulated Unsweetened Oat Milk
Elmhurst 1925, maker of simple, nutritious and incredibly deliciously creamy plant-based beverages, announced that it has reformulated its Unsweetened Oat Milk to offer better benefits for its mindful-minded consumers.
Vivify Specialty Ingredients Expands into Natural Sweeteners with New Product Line Manager
Vivify Specialty Ingredients is adding to their management team with the appointment of Carla Davis as Product Line Manager within their Food & Beverage division.
Upstate Vodka Announces Royal Wine Corp. as Distribution Partner in New York and New Jersey
Upstate Vodka - the new craft vodka made entirely from New York State apples - has announced Royal Wine Corp., the biggest Kosher alcohol distributor in the world, as its new distribution partner across New York State.
Foundry Distilling Co. and Surly Brewing Co. Team Up to Launch Axe Man Whiskey
Foundry Distilling Co. and Surly Brewing Co. have done it again–collaborating to create a truly unique spirit. Their latest concoction is called the Axe Man American Malt Whiskey, distilled from the wort of Axe Man IPA beer.
Solving The Problem Of Investment For Food And Beverage Brands
Ryan Williams, the former VP of Finance and Ops at RISE Brewing Co., has created a tool called the Food and Beverage Investor Database (FABID) which aims to help new entrepreneurs in the food and beverage industry navigate the complicated world of fundraising.
This Week’s New Products: Witch’s Brew & Spiced Apple Cider
In this week’s roundup of new products, Alani Nu and Spindrift take inspiration from Halloween and all things fall, while some brand like AVEC hold onto an “eternal summer.”
Rhythm Launches New Beverage For Relaxation
Rhythm Relax, the newest beverage by Rhythm Sparkling Hemp Beverages, was crafted to turn every day into a tranquil spa day.