News

Blue Ridge Bank Taps InterContinental Beverage Capital to Offer Growth Capital to Beverage and CPG Companies with “BLUE- Intelligent Business Capital”

by Press Release,

New York based Beverage and Consumer Package Goods advisory firm, InterContinental Beverage Capital (“IBC”), in a proprietary partnership with Blue Ridge Bank, N.A. (the “Bank”), the national bank subsidiary of Blue Ridge Bankshares, Inc. (NYSE American: BRBS), will be rolling out a new and innovative capital resource product for its clients next week at industry events in New York.

Coca-Cola, Jack Daniel’s Set to Launch RTD Cocktail Coca-Cola, Jack Daniel’s Set to Launch RTD Cocktail

Coca-Cola, Jack Daniel’s Set to Launch RTD Cocktail

by Martín Caballero,

The Coca-Cola Company is accelerating its push into beverage alcohol with today’s announcement of a new global partnership with Jack Daniel’s Tennessee Whiskey to release a ready-to-drink cocktail.

The Balvenie Debuts Rare Marriages Range with The All-New Balvenie 25 The Balvenie Debuts Rare Marriages Range with The All-New Balvenie 25

The Balvenie Debuts Rare Marriages Range with The All-New Balvenie 25

by Press Release,

The Balvenie Single Malt Scotch Whisky launched its Rare Marriages Range in the U.S.: a collection of three distinct and luxury single malt Scotch whiskies, including the all-new Balvenie Twenty-Five, and refreshed versions of existing expressions, The Balvenie Thirty and The Balvenie Forty.

The GlenDronach Introduces Limited Release Cask Strength Batch 10 The GlenDronach Introduces Limited Release Cask Strength Batch 10

The GlenDronach Introduces Limited Release Cask Strength Batch 10

by Press Release,

The GlenDronach Distillery announces the tenth release of its highly anticipated Cask Strength Highland Single Malt Scotch Whisky. This expression is expertly crafted by Master Blender Rachel Barrie from a marriage of Pedro Ximénez and Oloroso sherry casks. 

Aimsir Distilling Co. Releases Vættir Aquavit Aimsir Distilling Co. Releases Vættir Aquavit

Aimsir Distilling Co. Releases Vættir Aquavit

by Press Release,

The Aimsir Distilling Co., (pronounced aim-sure), a Portland-based maker of award-winning whiskey and gin, announces the release of its newest spirit, Vættir Aquavit (pronounced vay-teer). Named after the spirits of Norse mythology, including elves, dwarves, gods, and giants, Vættir Aquavit will be available at the Emerald Room at Aimsir Distilling starting June 24, 2022, and in Oregon liquor stores in July.

Guest Column: Your Baby’s Not Ugly, It Just Has the Wrong Name Guest Column: Your Baby’s Not Ugly, It Just Has the Wrong Name

Guest Column: Your Baby’s Not Ugly, It Just Has the Wrong Name

by Fred Hart,

Whether you’ve raised millions of dollars, been in the market for over a decade, have a cult following or just recently launched, renaming can be an amplifier to success, not a deterrent. Reframing a name and brand change is an opportunity for greatness rather than an admission of failure.

Pernod Ricard USA Partners with Keep America Beautiful to Celebrate the 10th Anniversary of Responsib’All Day Pernod Ricard USA Partners with Keep America Beautiful to Celebrate the 10th Anniversary of Responsib’All Day

Pernod Ricard USA Partners with Keep America Beautiful to Celebrate the 10th Anniversary of Responsib’All Day

by Press Release,

After a two-year hiatus, Pernod Ricard USA will celebrate its 10th annual Responsib'All Day of service on June 16. This year's focus — in partnership with Keep America Beautiful, a leading national nonprofit designed to end littering, improve recycling and beautify communities — will be on protecting nature and improving biodiversity. More than 18,000 Pernod Ricard USA employees will participate around the world to work on a wide variety of community projects, ranging from planting trees in natural conservation areas and renovating green urban spaces, to collecting waste from beaches and rivers.

Diversity in Spirits: Pronghorn and Distilled Spirits Council Partner To Increase Hiring of Black Community in Spirits Diversity in Spirits: Pronghorn and Distilled Spirits Council Partner To Increase Hiring of Black Community in Spirits

Diversity in Spirits: Pronghorn and Distilled Spirits Council Partner To Increase Hiring of Black Community in Spirits

by Ferron Salniker,

The pronghorn is the second-fastest land mammal in the world, second only to the cheetah. But the pronghorn can sustain its speed for longer than a cheetah, according to Dia Simms, a co-founder of Pronghorn, an initiative focused on cultivating the next generation of Black entrepreneurs, executive leaders, and founders within the spirits business. Simms, the CEO of Lobos 1707 Tequila & Mezcal, called the name Pronghorn symbolic of the race to correct inequity in the spirits industry, which she described as a marathon, not a sprint.