News

Absolut Vodka Launches #SexResponsibly Campaign

On a day when people around the world have romance top of mind, Absolut is launching Drink Responsibly. #SexResponsibly – a bold new campaign to help spark a conversation on the role of consent in safe, healthy sex.

Doc Pepe’s Lab Expands Line of Premium, Barrel-Finished Cocktails

Doc Pepe’s Lab, a spirit-driven, ready-to-drink cocktail lab in Monterey Bay, unveils two additional cocktails to its existing barrel-finished product line. The Negroni and Boulevardier join the company’s four flagship cocktails, the Manhattan and Old Fashioned, and Cuvée Reserve styles of each aforementioned.

VIDE Unveils New Packaging and Partners with Southern Glazer’s Wine & Spirits

New York-based VIDE Beverages announces a new distribution agreement with Southern Glazer’s Wine & Spirits, the country’s largest wine and spirits distributor. VIDE offers a new and innovative approach to the canned cocktail space, currently offering two vodka soda products in the metro New York area.

Constellation Brands Invests in Karma Wellness Water

Constellation Brands announced this week it has acquired a minority ownership stake in Karma Culture LLC, the makers of Karma Wellness Water. The deal marks the beer and spirits giant’s first investment in a non-alcoholic beverage brand through its Constellation Ventures arm. Terms of the deal were not disclosed.

People Moves: Nestlé Waters North America CEO Steps Down

In this roundup of People Moves: Fernando Mercé steps down as CEO of Nestlé Waters North America, SodaStream USA adds Matt Kahn as its first ever United States-based CMO and Jordan Shulman joins Better Booch as VP of sales. Meanwhile, Juliet Blake leaves Lemon Perfect to launch a brand consulting service and Red Thread Coffee Co. names its new VP of sales and operations.

Mountjoy Enterprises Announces Two New Flavors

Mountjoy Enterprises is pleased to announce two new flavors of Mountjoy Sparkling CBD sparkling water — Black Cherry and Nature Berry — bringing the total number of flavors in the Mountjoy Sparkling line to seven.

Whiskies of the World Chooses DIVINIA Water

The premier whiskey and bourbon tasting event in the United States has chosen DIVINIA Water as the finest back at Whiskies of the World in 2020, highlighting the versatility of the world’s premier bottled water.

Liquid Death Raises $9M Series A Round

Canned water maker Liquid Death announced today it has raised $9 million in a Series A funding round led by Velvet Sea Ventures, bringing the company’s total funding to $11.25 million. The round will primarily help the brand to build out its sales team ahead of national expansion in retail and on-premise outlets this year and will also help to increase manufacturing output.

In the Courtroom: Court Tosses Wanu Water Suit in Blow to Founder [Updated]

A lawsuit filed by Wanu Water against shareholders and former directors was dismissed last week; Monster and Coke lost a jury trial last week which ruled in favor of the family of Hubert Hansen; LaCroix maker National Beverage Corp. declared victory in a class action lawsuit after the plaintiff retracted allegations that the brand was falsely advertised as “100% natural.”

O.Vine Now Available in 700ml Bottles

Wine Water, Ltd.’s award-winning portfolio of O.Vine branded wine grape-infused waters are now available in full-size, 700ml bottles for the American beverage sector. They arrive in perfect time to serve the burgeoning “Sober Curious” movement.