Channel Check: What’s Hot and What’s Not

Spotlight Categories: Refrigerated & Bottled Lemonades 

Lemonade is growing, and its growing twice as fast in the refrigerator case. That points to the power distribution system that Coke has behind its Simply brand, though, which is about the size of the bottled lemonade category all on its own. Coke’s also winning the bottled category behind Minute Maid, but there’s a place where brands like Calypso and Bai have made inroads.