Major beverage makers are marshaling their considerable resources to fight for share with the long-time independent category leaders and private label brands, while a buzzing community of innovative startups is using flavor, function and alternative routes to market to disrupt the establishment.
As kombucha continues on the path to becoming a billion dollar category, retailers are continuing to grow their in-store sets to allot more space for the brands making these increasingly popular fermented beverages.
The 2020 New Beverage Guide is the most comprehensive collection of non-alcoholic beverages featuring new brands, flavors, product updates, packaging and more.
As it has across all sectors of business, the COVID-19 pandemic has accelerated existing trends in dairy and non-dairy while also shaping new types of consumption behaviors and shopping habits.
While the pandemic has forced the forest of beer, wine and spirits makers to take stock of their route to the consumer, one branch of the tree has been particularly hard hit: the cider business. Always heavily reliant on sales generated on-premise, waves of closures early this year—and a second wave of closures in some states recently—meant that cideries have had to scramble for alternative ways to get liquid on lips and generate sales to survive.
There are lots of reasons to lament the cancellation of key exhibitions like Expo West and NACS, the c-store extravaganza, but one of them is the convenient window they offer into the extent and quality of innovation in the beverage business. With those windows shut for now, what’s the innovation scene looking like?
In beverage news: La Colombe Signs Distribution Pact With Molson Coors; Coke Cuts Continue, With Zico Next To Exit; Bang Moves to Terminate PepsiCo Distribution Agreement; OXIGEN Closes $15M Series B Round Featuring Celebrities, VCs; Cann Recruits Goop’s Gwenyth Paltrow As Investor, Brand Advocate; Pabst Blue Ribbon Branded Cannabis-Infused Seltzer Launches in California; Liquid Death Raises $23M in Series B Round
In craft beer news: Aluminum Cans Sold Out for Another 2-3 Years, According to Credit Suisse; Boston Beer Focuses on Samuel Adams, Dogfish Head Non-Alc Beers; White Claw Maker to Build $400 Million Production Facility in South Carolina; Diageo to Launch Zero Alcohol Guinness in UK, Test in US; Heineken USA, AriZona Reveal Sun Rise Hard Seltzer
Given the season, I’m super grateful to have the chance to welcome you to one of those “things I’m thankful for” columns.
Lemonade and additional beverage category comparisons by sales and growth.
In natural food industry news: Mars Acquires KIND; Nestlé Acquires Freshly For $950M; From Carrot Juice to the Carrot Dog: Bolthouse Unveils Next Stage of Innovation; New York Releases Regulations for CBD in Food and Beverage; Smart Money: SmartSweets Sells to TPG, Brings on New CEO
At this time of the year I like to look back on what has transpired since the start of the year. Since I’m the publisher of a beverage magazine, I’ll try to limit my comments from that perspective.
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