NIQ: Fourth Category Products Reach $13 Billion
Ready-to-drink (RTD) products surpassed $13 billion in off-premise sales in the 52-week period ending July 13, up +4% year-over-year (YoY), according to a mid-year report from market research firm NIQ.
Ready-to-drink (RTD) products surpassed $13 billion in off-premise sales in the 52-week period ending July 13, up +4% year-over-year (YoY), according to a mid-year report from market research firm NIQ.
Taylor Foxman, the founder and CEO of beverage advisory firm The Industry Collective, joins us for a conversation framed as a series of statements that she addresses as true or false, including those about the value of great taste, the impact of bad PR, the sober-curious movement, the future of cannabis beverages and Gen Z consumers’ relationship with alcoholic drinks.
The non-alcoholic alternative movement continues to build momentum but alcohol-removed wine is struggling to keep up as sourcing, production and a higher price point hinder broad consumer appeal.
Our latest distribution roundup finds Green River going after bartenders in new markets and Alpine Distilling chasing Tennessee's culinary scene, while Howie’s Spiked Alc-A-Chino signs a deal with Live Nation. Plus, news from Good Days and Costa Tequila.
Over the course of a decade as founder and CEO of functional beverage platform Tru, Jack McNamara gradually shepherded the Massachusetts-based brand from its early days as a liquid shot through to its current format – a line of 12 oz. canned RTDs – picking up industry backers (Polar boss Ralph Crowley) and investors (BTomorrow Ventures) along the way.
In this week’s new products roundup, Milkadamia unveils what it claims to be the world’s first flat pack oat milk, Five-Hour Energy tees up a new energy shot flavor and Muscle Milk draws inspiration from a classic campfire treat.
The hosts welcome NOSH managing editor Monica Watrous to the show as they discuss Mars’ $36 billion acquisition of Kellanova, including key takeaways from the deal, its impact on the food industry and why it may spur a flow of M&A activity among entrepreneurial companies.
Little Saints founder and CEO Megan Klein talked with BevNET about the existential challenges of operating a NA brand, learning its customers' needs and the strength of being digitally native as the brands grows.
Facing pressure from conservative activists online, Brown-Forman has dropped its diversity, equity and inclusion (DEI) policies, following a broader trend of major multinational companies cutting programs created to address systemic inequality in the corporate world.
Clearly Canadian has experienced the heights of success and the depths of bankruptcy. Now the Toronto-based sweetened sparkling water brand is figuring out how to strike the right balance between 1990s nostalgia and the modern, better-for-you beverage business.
Spirits, hard cider, mead and braggot producers can now ship their products directly to New York consumers.
The latest data set from NIQ showed a modest improvement in sales growth for total BevAlc in the two-week period before August 10, according to analysis from Goldman Sachs Equity Research.
Non-alcoholic beverage sales saw modest acceleration in the two-week period ending August 10, according to an analysis of NielsenIQ retail scanner data by Goldman Sachs Equity Research.
Queen B has stepped onto the spirits stage. Beyoncé Knowles-Carter has joined forces with Moët Hennessy, the wine and spirits subsidiary of luxury group LVMH, to launch a new whiskey venture, announced today.