ATLANTA, April 15 /PRNewswire/ — The world’s most popular soft drink is adding a new member to its family.
The Coca-Cola Company today announced that Vanilla Coke — Coca-Cola with a hint of vanilla — will be introduced initially in the United States with distribution starting May 15, followed by a rollout in Canada.
“Consumers were excited about the idea of Vanilla Coke and we are pleased to give them what they want,” said Doug Daft, chairman and CEO, The Coca-Cola Company.
Packaging graphics for Vanilla Coke will feature, for the first time ever, the “Coke” brand name in the unique script of the Coca-Cola trademark, the most recognized trademark in the world. The dynamic ribbon device, or “wave,” also returns to reinforce the connection to the Coca-Cola brand.
The company also announced the repositioning and new graphic look for Cherry Coke, consistent with the design elements of Vanilla Coke packaging.
Coca-Cola introduced diet Coke in 1982; Cherry Coke in 1985 and later a diet version; diet Coke with lemon in 2001; and now Vanilla Coke.
SOURCE: The Coca-Cola Company