Henry Weinhard’s To Launch Black Cherry Cream Soda

New Brand to Join Premium Soda Line January 1

TUMWATER, WA (December 10, 2002) – Henry Weinhard’s will have soda lovers savoring the taste of fresh cherries early in 2003, when it introduces Black Cherry Cream soda to its premium soda line-up January 1st.

Henry Weinhard’s Black Cherry Cream rings in the New Year, hitting retailers’ shelves in 6-packs where Weinhard’s is sold in early January, 2003. Henry Weinhard’s Black Cherry Cream has a rich cherry flavor with the smooth, creamy finish that is characteristic of the other Henry Weinhard gourmet sodas, including the award-winning Root Beer, Vanilla Cream and Orange Cream. Black Cherry Cream upholds the quality and tradition of years of beverage excellence with the Number One soda brand in the Northwest. “Henry Weinhard consumers pride themselves in enjoying the quality ingredients grown in the great outdoors of the Pacific Northwest,” said Chris Lierman, brand manager for Henry Weinhard’s. “We’re excited to debut the Northwest’s newest beverage – Black Cherry Cream, made with the Northwest’s own produce, fresh Oregon Bing Cherries.”

Henry’s soda line is up 2.3% and ranks as the number one gourmet soda brand in Portland, San Francisco and Sacramento supermarkets.* “Black Cherry Cream meets the brand’s high rankings in the soda category and will capitalize on the increased popularity of gourmet sodas.”

The new soda will be produced exclusively in the Northwest, in Tumwater, Washington. Henry Weinhard’s family of products includes its flagship beer, Henry Weinhard’s Private Reserve, as well as Henry Weinhard’s Ale, Hefeweizen, Amber Ale, Dark Lager, Blackberry Wheat and their latest beer introduction Northwest Trail Blonde Lager. Henry Weinhard’s gourmet soda line includes Root Beer, Vanilla Cream, Orange Cream and Black Cherry Cream.

The legendary brewmaster, Henry Weinhard, first began brewing beer in the Northwest in 1856. Today, Henry Weinhard’s is the number one family of specialty beers in the Northwest.