@@img1 Stamford, CT, April 21, 2003 – United States Beverage, L.L.C, today announced the national launch of Seagram’s “Smooth,” a premium malt beverage now available in two distinct flavors – a crisp, clean Citrus variety and a Red flavor with a refreshing mixed berry taste. Smooth is the first “ready-to-drink” beverage developed jointly by United States Beverage and brand owner Pernod Ricard USA.
“Smooth’s cutting-edge taste and style is ideal for urban, trend-setting
communities,” said John Chappell, Senior Vice President, Director of
Marketing, United States Beverage. “One taste of Smooth, and consumers will recognize another high quality, distinctive Seagram’s product.”
Smooth is available in 12 oz. 6-packs and single serve 24 ounce bottles. Its unmistakable textured bottle is now on shelves in grocery stores,
convenience stores and other retail outlets in major metro markets and will be found nationwide by June 2003. Smooth is entering a beverage category that has experienced explosive popularity, with upwards of 28% growth in 2002 – far outpacing the 2.7% growth of domestic premium beer and other alcohol categories.
Ready-to-Drinks remain a strong category, with 80 to 100 million cases in
anticipated sales this year.
The brand’s tagline: “Get Your Smooth On” will be featured throughout the
marketing campaign comprised of outdoor advertising, on-premise events and
promotions with leading men’s, women’s and music magazines. The campaign was developed by United States Beverage, which is handling Smooth’s marketingand distribution for the brand’s parent Pernod Ricard USA.
“Seagram’s Smooth meets consumer demand for a unique, refreshing beverage
and is an opportunity for Pernod Ricard to broaden and enrich this exciting R-T-D beverage category,” said Christophe Lemarie, Vice President, Ready-to-Drink Beverages, Pernod Ricard USA. “Smooth will reinforce the Seagram’s brand franchise, which is the most diversified in the industry, with products in the wine, spirits, malt beverage and soft drink categories.”
About Pernod Ricard
Pernod Ricard USA is a major player in the spirits and wine industry. With a broad portfolio of premium brands and a presence in all major categories, Pernod Ricard USA has organized management and brand structures to handle a threefold increase in volume to over six million cases annually.
About United States Beverage
United States Beverage is a premium imported /craft beer and specialty malt beverage sales and marketing company located in Stamford, Connecticut. U.S. Beverage provides a national distribution network for a portfolio of premium brands including: Grolsch Premium Lager, Holland’s # 2 beer; Seagram’s Coolers, the #2 cooler brand in the US; Goose Island, the Midwest’s largest craft beer; Hooper’s Hooch, a leading malt specialty brand; Ipswich Ales, one of New England’s premium craft beers and SLO Brewing company, a California specialty beer. An exciting new addition to U.S. beverage’s portfolio is Seagram’s Smooth, a major entry into the fast growing flavored malt beverage market, which will be introduced nationally in the Spring of 2003.
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