@@img1 Stamford, CT, May 14, 2003 — With the hazy days of summer approaching and a growing interest in fruit flavored beverages, Seagram’s Coolers has created two new flavors to quench thirsts and keep cool in the hot summer sun.
Orange Pineapple Bahama Mama and Raspberry Daiquiri are the newest flavors from Seagram’s Coolers, a leader in the cooler category for over 20 years. Low in alcohol, coolers make the perfect beverage choice for backyard barbecues or a day at the beach. Offered in a variety of delicious blends of raspberries, strawberries, blueberries, blackberries, peaches and lemon and lime, Seagram’s Coolers will tantalize taste buds and add a taste of the tropics to summertime activities.
The new styles are being launched with newly redesigned packaging developed by U.S. Beverage that features colorful, tropical imagery to match the brand’s new tagline, “Escape to a Cooler Place.”
“Low alcohol refreshers are becoming increasingly popular, and the variety of styles indulge many taste preferences,” said Joseph Fisch, President and CEO of United States Beverage. “Cooler’s particularly appeal to female consumers looking for a low alcohol alternative to beer or wine, especially in the summer months.”
There are twelve delicious Seagram’s Coolers to choose from, making a tropical escape easy, anytime. Flavors include Wild Fuzzy Navel, Wild Berries, Wild Strawberry Daiquiri, Wild Berry Colada, Raspberry Peach Splash, Berry Cosmopolitan, Berry Sangria, Black Cherry Fizz, Wild Margarita and Wild Blackberry. For more information, go to www.seagrams-coolers.com.
About Pernod Ricard
Pernod Ricard USA is a major player in the spirits and wine industry. With a broad portfolio of premium brands and a presence in all major categories, Pernod Ricard USA has organized management and brand structures to handle a threefold increase in volume to over six million cases annually.
About United States Beverage
United States Beverage is a premium imported /craft beer and specialty malt beverage sales and marketing company located in Stamford, Connecticut. U.S. Beverage provides a national distribution network for a portfolio of premium brands including: Grolsch Premium Lager, Holland’s # 2 beer; Seagram’s Coolers, the #2 cooler brand in the US; Goose Island, the Midwest’s largest craft beer; Hooper’s Hooch, a leading malt specialty brand; Ipswich Ales, one of New England’s premium craft beers and SLO Brewing company, a California specialty beer. An exciting new addition to U.S. beverage’s portfolio is Seagram’s Smooth, a major entry into the fast growing flavored malt beverage market, which will be introduced nationally in the Spring of 2003.