Taste the Flavors of Fall with New Chai Cider from Oregon Chai

PORTLAND, Ore.–(BUSINESS WIRE)–Harvest moons, flannel shirts, walking hand-in-hand through a pumpkin patch.
Oregon Chai(R) celebrates the apple-bobbing season with the introduction of a delicious new beverage: Chai Cider. Oregon Chai, the chai category leader, combines chai tea and spices with apple cider, a fall favorite. Chai Cider will hit stores in September, available for a limited time only.

The new seasonal product features light, crisp apple cider combined with black tea, honey and chai spices. It is easy to prepare: just mix the Chai Cider concentrate with equal parts water, heat and enjoy. To create a signature drink, add a dash of caramel syrup and top with whipped cream! As with all Oregon Chai products, Chai Cider is made with all natural and organic ingredients.

Chai Cider follows in the footsteps of Chai Nog, Oregon Chai’s successful holiday concoction. Since it was introduced 3 years ago, Chai Nog has been the best-selling chai during the holiday season outselling Oregon Chai’s The Original, the category’s #1 seller. Oregon Chai anticipates the same widespread consumer enthusiasm and demand with Chai Cider this fall.

The new Chai Cider packaging features colorful fall leaves, red apples and steaming mugs floating around the Oregon Chai logo on a deep red background. The Chai Cider comes in the same easy-to-use 32-ounce aseptic package Oregon Chai consumers recognize from the company’s other concentrate products. The package is shelf stable and needs no refrigeration until opened. The recommended retail price for Chai Cider concentrate is $3.99.

In addition to Chai Cider, Oregon Chai products include just-add-milk chai tea latte concentrates, just-add-water latte mixes, ready-to-drink chai tea lattes and iced tea with chai spices concentrates. Oregon Chai can be found in natural foods, mass retail and foodservice channels across North America.

Oregon Chai is based in Portland, Oregon — the chai capital of America — where it was founded in 1994 by a team of four women with a passion for chai. Today Oregon Chai is the leading brand in the chai category. In fact, all Oregon Chai concentrates are among the category’s top ten sellers in natural foods, with The Original topping both the chai and tea category rankings.


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