SEATTLE — In the premium soda category, Thomas Kemper Soda’s commitment to handcrafted quality is second to none. Starting soon, the same delicious, premium soda will arrive on store shelves with a new look reflecting that commitment as Thomas Kemper Soda introduces its new updated packaging.
@@img1 Designed by RMB Vivid in Seattle, the new Thomas Kemper Soda classic bottles will now feature labels incorporating a vibrant depth of colors and textures — like wood grain and brushed metal – that communicate the brand’s distinct craftsmanship and strong brewing heritage.
“With each sip of Thomas Kemper Soda, you taste the quality ingredients and special attention given to each batch,” says Franni Holman, assistant marketing manager. “We are excited about our updated packaging because it better personifies our commitment to producing a delicious, full-flavored soda.”
The new Thomas Kemper Soda graphics feature an illustrated watermark icon of a hard working master brewer, representing the “hands-on” attention each batch receives. The eye- catching colors, bolder and cleaner typeface, and improved brand name visibility will make it easier to locate on the store shelf and differentiate between the six Thomas Kemper Soda flavors.
The new enhancements, the first significant packaging
change in several years, appear on bottle labels, neck
labels and crowns, as well as on the 6-pack and 12-pack carriers.
A Closer Look at Thomas Kemper Soda
Consumers can find Thomas Kemper Soda in bottles in most major grocery store chains and other fine establishments. In addition, Thomas Kemper Soda is the only premium soda to offer all six flavors in kegs giving loyal fans the ability to enjoy it on draft in many local bars and restaurants.
The Thomas Kemper Soda Company, based in Seattle, WA, is the number one premium soda in Seattle and a leading brand on the West Coast (Source: AC Nielsen.) The six batch-brewed Thomas Kemper Soda flavors, including Root Beer, Cream Soda, Orange Cream, Black Cherry, Classic Grape and Ginger Ale, are known for their delicious, hand-crafted quality and are sold through a distributor network in several select markets across the U.S. and parts of Canada. For more information, please visit the company’s website at www.tksoda.com or email email@example.com.
RMB Vivid is a Seattle, WA based graphic design firm specializing in brand identity development and related projects including corporate collateral, annual reports, packaging, website, multimedia and environmental design. RMB Vivid is a member of the AIGA. For more information, please visit the company’s website at www.rmbvivid.com.
Contact: Franni Holman
Thomas Kemper Soda Company
(206) 381-8712 ext. 265