Ball Introduces Sleek Can(TM) in North America at Cannex 2004 in Denver

@@img1 The Ball Sleek Can features a smaller 207.5 diameter while still offering consumers 12 ounces of their favorite beverage. Its sleek look promotes premium product associations and its unique dimensions make it stand out from the pack.

“The Sleek Can has the potential to define a new beverage category, just like the 8.4 oz. (250 ml) can has done for the energy drink market,” said Bob Tettero, Ball’s manager, marketing. “Packaging plays a crucial role in the consumer’s purchase and consumption decisions. The Sleek Can is another tool our customers can use to help differentiate their products.”

Ball designed the Sleek Can for both 202 and 204 end diameters. The Sleek Can runs on existing filling equipment with only minor modifications.

“We spent a lot of time listening to our customers and developing this new package, which offers growth opportunities for their businesses,” said Denise Rodgers, Ball’s director, custom can sales. “In addition to our traditional customer base, we expect a lot of interest from nutraceutical and functional beverage customers, who are increasingly turning to light weight, recyclable packaging.”

To find out more about Ball’s Sleek Can, customers should contact Rodgers at 303-460-5001. Ball introduced its Sleek Can at the Cannex 2004 trade show May 26 – 28 in Denver.

Ball Corporation is a leading supplier of high-quality packaging products and innovative packaging solutions to the beverage and food industries. The company also owns Ball Aerospace & Technologies Corp., which develops sensors, spacecraft, systems and components for the government and commercial markets. Ball employs 12,600 people worldwide and reported 2003 sales of $4.9 billion.

Forward-Looking Statements
The information in this news release contains “forward-looking” statements and other statements concerning future events and financial performance. Words such as “expects,” “anticipates,” “estimates,” and variations of such words and similar expressions are intended to identify forward-looking statements. Forward-looking statements are subject to risks and uncertainties which could cause actual results to differ materially from those expressed or implied. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Key risks and uncertainties are summarized in the company’s filings with the Securities and Exchange Commission, especially in Exhibit 99.2 in the most recent Form 10-K. These filings are available at the company’s website and at Factors that might affect the packaging segments of the company include fluctuation in consumer and customer demand; competitive packaging material availability, pricing and substitution; changes in climate and weather; fruit, vegetable and fishing yields; industry productive capacity and competitive activity; lack of productivity improvement or production cost reductions; the German mandatory deposit or other restrictive packaging laws; availability and cost of raw materials, such as resin, steel and aluminum, and the ability to pass on to customers changes in these costs; changes in major customer contracts or the loss of a major customer; international business risks, such as foreign exchange rates and tax rates; and the effect of LIFO accounting on earnings. Factors that might affect the aerospace segment include: funding, authorization and availability of government contracts and the nature and continuation of those contracts; and technical uncertainty associated with segment contracts. Factors that could affect the company as a whole include those listed plus: successful and unsuccessful acquisitions, joint ventures or divestitures and associated integration activities; regulatory action or laws including environmental and workplace safety; goodwill impairment; antitrust and other litigation; strikes; boycotts; increases in various employee benefits and labor costs; rates of return projected and earned on assets of the company’s defined benefit retirement plans; reduced cash flow; and interest rates affecting our debt.