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Ramsey, NJ (August 9, 2004) – Cascadia Consulting Group, leaders across all key areas of food and beverage planning, marketing and management, extends its wide range of services to the packaged goods industry to include public relations with the hire of Carrie Waible and Kelli Coppola. Cascadia’s consulting practice is built on an expertise in developing strategies that are real-world executable; integrating public relations into that equation will build sales and leverage clients’ brands.
@@img1 “Most of the time clients are not able to leverage public relations within their marketing mix to translate into sales and build their brand,” says Bill Sipper, Senior Partner at Cascadia Consulting Group. “Our definition of public relations goes beyond the norm to include special events and celebrity and tastemaker programs, which adds value and truly infuses the brand into popular culture. That’s where our new team comes in.”
Ms. Waible is a public relations and event marketing veteran who has effectively used celebrity/tastemaker programs for brands including Oakley, Pepsi and Council of Fashion Designers of America (CFDA). Ms. Coppola brings her expertise from years in the advertising industry, working on brands including Black & Decker and Mattel, and more recently, ventures in the field of branding by design. Together the team focuses on creating brand experiences that truly make marketing programs click.
“A public relations program is only worthwhile if it is building sales and building the brand,” observed Ms. Waible. “Becoming a part of the that builds the branding, sales and distribution strategies, will allow us to achieve the best possible PR results while constantly adjusting to meet financial and strategic needs of clients.”
Ms. Coppola added, “Most importantly, Cascadia understands what will work for clients on a strategy level AND knows how to execute. That is the cornerstone of great public relations and the reason we’re looking forward to building this practice with them.”
Cascadia Consulting Group offers consulting service in 7 primary areas: General Management, Sales and Distribution, Sales Training and Development, Marketing, Finance, Operations and Logistics, and Human Resources. Their core team has been directly responsible for strategies and programs that helped brand leaders become leaders, having held senior management positions at companies like Nabisco, Beatrice Foods, Pepsi, and Snapple. Cascadia services Fortune 500 companies, medium size firms, as well as startups and small companies. Their services are created in a boardroom but implemented at street level. For more information log onto www.cascadiaconsultinggroup.com
FOR IMMEDIATE RELEASE
CONTACT: Bill Sipper
Bsipper@cascadiaconsultinggroup.com