@@img1Nation’s Number One Water Brand Launches Two New Product Lines –
Aquafina Sparkling and FlavorSplash
PURCHASE, N.Y. – January 24, 2005 – The makers of Aquafina are introducing two new beverages for people who are seeking variety but also want sensible refreshment. Aquafina Sparkling – a carbonated version of Aquafina – and FlavorSplash – a flavored line, hit shelves nationwide this week.
“As the water category continues to experience explosive growth, we’re seeing a greater demand for more choices,” said Cie Nicholson, VP of non-carbonated beverages, Pepsi-Cola North America. “Aquafina Sparkling and FlavorSplash satisfy two needs – they offer great taste without the calories, carbs and sugar that many are trying to avoid.”
Aquafina Sparkling is a zero calorie, unsweetened, carbonated water available in unflavored and lightly flavored varieties including Lemon-Lime and Berry. The products are featured in 20-ounce plastic bottles, 16.9-ounce six-packs and 1-liter bottles.
FlavorSplash is also a zero-calorie water made with natural fruit flavors and sweetened with Splenda. Available in three flavors – Raspberry, Citrus Blend and Wild Berry – it is featured in 20-ounce plastic bottles and 16.9-ounce six-packs.
Both products are currently featured as part of a comprehensive marketing campaign and sponsorship of the Sundance Film Festival in Salt Lake City this week and they will be supported by additional advertising and marketing efforts over the next several months.
Aquafina, the country’s top-selling bottled water, is a product of Pepsi-Cola North America (www.pepsi.com), the $4 billion refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Headquartered in Purchase, N.Y., PCNA’s U.S. brands include Pepsi, Diet Pepsi, Pepsi Edge, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Slice, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America’s best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.