Coca-Cola Zero Invites Everybody to Chill

@@img1ATLANTA, June 13 — Great taste, no calories, no compromise. Coca-Cola North America today announced the roll out of Coca-Cola Zero. Coca-Cola Zero will be available nationally starting today in 20-ounce bottles with other packages and multi-packs to follow later in June.

“When we created Coca-Cola Zero, we put together the only things that matter — real Coca-Cola taste and zero calories,” said Katie Bayne, Coca-Cola North America. “Coca-Cola Zero is for people who want great Coca-Cola taste, zero calories, and a new brand they can call their own.”

Coca-Cola Zero’s marketing campaign has already begun and will include television, radio, outdoor, cinema, and digital programming, as well as national sampling initiatives. Advertising has been created by Crispin Porter + Bogusky and will carry the tagline “Everybody Chill.” Television advertising will debut in late June.

“The marketing for Coca-Cola Zero combines traditional elements with many surprises,” said Christine Holland, director of marketing, Coca-Cola Zero. Examples of the brand’s fresh approach have included using the Coca-Cola Zero Rock ‘N’ Roll Marathon as the consumer kick-off event, and the charity auction of a one-of-a-kind Coca-Cola Zero sample pack on eBay.

Coca-Cola Zero in 20 oz. bottles is available at supermarkets, convenience stores and mass retailers nationwide. This will be followed by an expanded array of package sizes, including 2-liter bottles and 6- and 12-pack cans.

“The launch of Coca-Cola Zero continues our commitment to expand the leading trademark in the world, Coca-Cola, to bring people the best products to fit their needs,” Bayne added.

The Coca-Cola Company is the world’s largest beverage company. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company markets four of the world’s top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate exceeding 1 billion servings each day. For more information about The Coca-Cola Company, visit