Source Beverages brings BURN® to Virginia and the Northeast

Greensboro, NC – June 15, 2005-Source Beverages announces the addition of Virginia, Pennsylvania, New Jersey and Delaware to the national distribution area of the world’s strongest energy drink, Source BURN® and Sugar Free Source BURN®.

“This growth in our national distribution is very exciting and important for Source because it further solidifies our presence in the Northeast,” says Tyler Benedict, founder & CEO of Source Beverages. “It really opens up a great market where we’ve had literally thousands of consumer requests for BURN in the last 12 months.”

LML International and Liquid Motivation will service the entire state of Pennsylvania, as well as parts of New Jersey and Delaware, while Specialty Beverage will service eastern Virginia. Advance screenings and promotional tie-ins with the recently released Jet Li film Unleashed kicked off the launch in all three distributor’s markets.

“BURN has made a real impact in the area, and the competing brands have taken notice,” exclaims Rhys Thomas, president of Liquid Motivation. “The product’s moving out the door so fast, we had to reorder three times the first month we had it!”

Source BURN wholesale pricing gives distributors much better margins than other energy drinks while offering an award-winning product and excellent customer service.

“The distributors love it because it adds substantial profit to each delivery run,” says Benedict. “And BURN’s strong marketing support creates demand for the product, which keeps the turnover and sell-through high.”

Source promo teams will be in PA throughout June for consumer sampling and hosting events at AmeriVespa, the annual Vespa and scooter rally.

About Source®
The Source® line of alternative beverages includes the world’s strongest and healthiest energy drink, Source BURN® and zero-carb Sugar Free Source BURN®, named Best New Product of 2004 by Stagnitos New Products Magazine. With or without the carbs, BURN delivers a tasty, crisply carbonated blend of 118 mg of caffeine, guarana, ginseng, taurine, vitamins B-6 and B-12, and antioxidants A, C and E in every can. Uniquely formulated for burning up the track or burning the midnight oil, you’ll find Source BURN and zero-carb Sugar Free Source BURN in bike shops, nightclubs, bars, cafes, gyms and convenience stores all across the U.S. Source Beverages are manufactured by P.R. Performance Inc. For more information, call 336.540.9476 or visit