Source Beverages Joins with S.R. Perrott, Inc., to Distribute BURN

Greensboro, NC–Source Beverages announces the addition of Florida’s central east coast, from Flagler to Port Orange to Deltona to the national distribution list of the world’s strongest energy drink, Source BURN® and Sugar Free Source BURN®.

The BURN promotions and marketing team, who travel across the country promoting Source BURN, will be hitting the streets of Daytona Beach for product sampling events that will include parties at popular clubs and bars in the area such as Houligan’s, Tir Na Nog and Oyster Pub to promote the line of energy drinks.

This is an important addition for CEO and founder of Source Beverages, Tyler Benedict because Daytona Beach is his hometown. “It opens up a great market where we’ve had many consumer requests for BURN,” says Benedict.

S.R. Perrott, Inc. has over 40 years experience and holds distribution rights in the counties of Volusia and Flagler for companies such as Miller Brewing Company, Coors Brewing, Heineken USA and now Source Beverages.

“We’ve been working on getting S.R. Perrott, Inc. on the BURN distribution team since we launched the product in 2002,” Benedict said.

“Source Beverages first made inroads into Daytona via guerrilla marketing tactics and strategic distribution in bike shops, gyms and extreme sports venues such as The Bike Shop and BodySculpting Fitness in Ormond Beach and Perfect Spot Skydiving in Deland, taking volume through the roof,” Benedict says.

“We took on the Sugar-Free BURN after a client brought one in for us to try,” explains Mike Matassa, owner of BodySculpting Fitness. “Within weeks we were selling three or four cases per week.”

“Once people experience the great taste of BURN, there’s simply no going back to the other energy drinks,” Benedict says. “Plus, with the launch of our 16oz energy drink in July, we’ve broadened our target market.”

The wholesale pricing of Source BURN gives distributors better margins than other energy drinks while offering an award-winning product and excellent customer service.

“Our distributors love it because it adds substantial profit to each delivery run,” says Benedict. “And BURN’s strong marketing support creates demand for the product, which keeps the turnover and sell-through high.”

About Source®
The Source® line of alternative beverages includes the world’s strongest and healthiest energy drink, Source BURN® and zero-carb Sugar Free Source BURN®, named Best New Product of 2004 by Stagnitos New Products Magazine. With or without the carbs, BURN delivers a tasty, crisply carbonated blend of 118 mg of caffeine, guarana, ginseng, taurine, vitamins B-6 and B-12, and antioxidants A, C and E in every can. Uniquely formulated for burning up the track or burning the midnight oil, you’ll find Source BURN and zero-carb Sugar Free Source BURN in bike shops, nightclubs, bars, cafes, gyms and convenience stores all across the U.S. Source Beverages are manufactured by P.R. Performance Inc. For more information, call 336.540.9476 or visit