ITO EN Introduces Tea Apple and Tea Lemon

@@img1New York, NY — ITO EN (North America), INC, has introduced their first sweetened ready-to-drink teas, Tea Apple and Tea Lemon. Like all ITO EN bottled teas, Tea Apple and Tea Lemon are authentically brewed from premium whole, loose tea leaves using state-of-the-art brewing techniques. Each variety is available in a 16.9 fluid oz bottle, contains 120 calories per serving with 40% of the suggested daily requirement of Vitamin C. The suggested retail price is $1.99.

“Tea Apple and Tea Lemon are the perfect complement to our TEAS’ TEA line of all natural, unsweetened ready-to-drink teas,” said Rona Tison, vice president of corporate relations for ITO EN (North America), INC. “Our knowledge, experience and expertise have allowed us to create a product that is not sugary sweet but offers a more gentle, soft quality to the taste.”

ITO EN has a unique privileged access to the most prized tea harvests in Sri Lanka each season. The company carefully selects superior tea leaves which are noted for their appearance, flavor and aroma and result in the tantalizing flavor found in Tea Apple and Tea Lemon.

Since establishing their U.S. operations in 2001, Tokyo-based ITO EN LTD. has introduced the green tea culture to the American market through the TEAS’ TEA line of all natural, unsweetened ready-to-drink teas as well as through their New York City based retail and restaurant divisions. The Ito En Tea Shop, located on Manhattan’s Madison Avenue, has received the 2005 and 2006 Zagat Gourmet Marketplace award for ‘best tea’ and the company also operates the renowned KAI and Donguri restaurants. TEAS’ TEA recently received the ‘best flavor’ and ‘best packaging’ awards from the World Tea Expo and has been chosen as the tea of choice in San Francisco’s Hotel Vitale.

In Japan, ITO EN LTD. is renowned as a trendsetter in the tea and beverage industries. They were the first company to produce an unsweetened, 100% naturally brewed canned green tea beverage, pioneering an entirely new market for green tea. Additional information on ITO EN can be found by visiting the company’s website located at

ITO EN (North America) INC., a subsidiary of ITO EN, LTD., the world’s leading artisan of green tea leaves and green tea beverages, imports and markets TEAS’ TEA, Sencha Shot, Tea Lemon and Tea Apple in the United States. The brand urges consumers to “Drink for your self®,” a tag line which appears on each bottle, to taste the distinction of a beverage that is healthy and designed for an active lifestyle. The Ito En Tea Shop, on New York City’s Madison Avenue, was voted Best Tea Shop by the 2006 and 2005 Zagat Survey of New York City Gourmet Market Places.

Established in 1966, Japan-based ITO EN, LTD. was founded to market green tea, a traditional Japanese beverage. Today, ITO EN, LTD. is firmly positioned as the world’s leading supplier of green tea leaves and green tea beverages, developing a steady stream of new products that specifically address customer needs and lifestyles. Known as a trendsetter in Japan’s beverage industry, intensive research and development has allowed the company to cultivate better tea, and positioned them as the first company to create a patented method of bottling green tea in a manner that carefully preserves its distinct flavor and integrity. Additional information can be accessed through

Contacts: Laura Picco Patrick Morris
518.272.2400, ext. 17 518.272.2400, ext. 12