TrueBlue and Bloomingdale’s partner for a national promotion

VANCOUVER, March 15 – LEADING BRANDS, Inc. (NASDAQ:LBIX), North America’s only fully integrated premium beverage company, proudly announces an exclusive partnership between Bloomingdale’s Department Stores and TrueBlue(R) Blueberry Juice Cocktails.

Bloomingdale’s and TrueBlue(R) Blueberry Juice Cocktails are working together for the bi-annual “Denim Days” in 29 stores nationwide continuing to brand the business of denim and introducing Bloomingdale’s customers to new products with blue denim flair. More than 14,000 bottles of TrueBlue(R) will be served to Bloomingdale’s customers for a national sampling day on April 8th, 2006. This event will introduce TrueBlue(R) to thousands of Bloomingdales’ customers for a unique marketing and sampling opportunity.

TrueBlue(R) Blueberry Juice Cocktails were launched in early 2005. Lightly sweetened with cane sugar, (not high fructose corn syrup) the product is ‘all natural’ and formulated to comply with the most strict health food requirements. Each 16oz (473mL) serving contains as much juice as a full serving of fresh blueberries. With 25% fewer calories per serving than most cranberry-based products, TrueBlue(R) is also a preferred dietary choice for health-conscious consumers.

TrueBlue(R) is available in five delicious flavors: Blueberry, Blueberry- Cranberry, Blueberry-Pomegranate, Blueberry-Green Tea, and Blueberry- Raspberry, all high in antioxidants. TrueBlue(R) is available in major grocery chains across Canada and in 40 US States. Two conveniently-sized 64oz (1.89L) and 16oz (473mL) PET bottles are offered at retail.

Bloomingdale’s, a division of Federated Department Stores, was founded in 1872 and operates 36 stores in New York, New Jersey, Nevada, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Florida, California and Georgia. For website access, please log onto

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