Source BURN, the World’s Strongest Energy Drink, has hired Victor Serrano to develop and manage its expansion into Northern California. Originally leading the growth of SoBe in Northern California, Serrano then developed the market for Fuze, and most recently worked with FireFighter Brands. His role with Source Beverages is to sign new distributors, manage their growth and oversee local marketing efforts. “Northern California is a primary target for us this year, and I’m pleased that we have brought in such a talented and experienced person to work with us,” said Source Beverages president Tyler Benedict. “Victor gives our customers there, both new and existing, the hands-on service that Source is known for.” “In addition to distribution and volume growth, one of our primary goals for this year is to add experienced people in both sales and management to our team,” Benedict added. “We’re already talking to a few other industry veterans to further strengthen our foundation.” Source BURN has been on the market since 2002 and has distribution in 15 states and Bermuda.
Source BURN(R), Sugar Free BURN(R) and 16 oz. BURN2(R) represent the strongest and healthiest energy drink lineup on the market. Named Best New Product of 2004 by Stagnitos New Products Magazine, BURN’s award-winning taste, excellent shelf presence and rapid sales growth make Source a solid player among the national energy drink brands. On the market since February 2002, Source BURN energy drinks provide the highest levels of caffeine, vitamins and top quality herbal extracts and amino acids. You’ll find Source BURN energy drinks in bike shops, nightclubs, bars, cafes, gyms and convenience stores all across the U.S. Source Beverages are manufactured by P.R. Performance Inc. For more information, call 336.540.9476 or visit www.sourcedrinks.com