Clearly Canadian Isssues Update for 2006 Strategic Initiatives

CLEARLY CANADIAN BEVERAGE CORPORATION (OTCBB: CCBEF) purveyor of premium alternative beverages, including the hallmark Clearly Canadian(R) sparkling flavoured waters, has issued an update of its proposed business strategies and initiatives.

Brent Lokash, President of Clearly Canadian stated: “So much has been accomplished in the last six months. We are very pleased to issue this corporate update in order to provide investors with a current depiction of the status of the company as well as lay out our exciting initiatives for the second half of 2006 and beyond.”

In the first six months of this year, the Company has: Successfully launched its reformulated and repackaged core brand product line to rave reviews (go to for reviews); Closed two non-brokered financings through institutions which has increased the Company’s current cash position to more than US $5.3 million; Established an industry-leading advisory board chaired by leading investment newsletter writer James Dines, with unparalleled beverage, marketing and financial expertise; Signed 2 time NBA/MVP Steve Nash as our corporate spokesperson for the next 3 years; Launched a new highly informative/interactive website (; Expanded our private label business, with double digit revenue growth in the first two quarters of 2006 compared to the same period in 2005; Hired key industry professionals in the areas of sales and marketing to expand current distribution and target key national accounts in the U.S. and Canada; Partnered with Global Water to bring clean water to villages in Central and South America and assist in eradicating disease caused by unsanitary drinking water.

Clearly Canadian, restructured, effectively debt free and well financed, is looking forward to building upon its impressive momentum to date and continuing to focus on growth and innovation with an eye to growing profitability in the coming year. The Company’s plans revolve around a number of strategic initiatives:

-Fall 2006 launch of new, enhanced water products in high growth, high margin segments of the growing $21 billion Alternative Beverage market

-Increasing exposure of the Company’s product lines through exciting marketing campaigns utilizing Steve Nash

-Continuing the expansion of the Company’s private label business by utilizing its technical and quality assurance expertise

-Exploring profitable alternatives to further utilize the Clearly Canadian brand name, including licensing opportunities to increase exposure of the brand

-Expanding presence in national accounts in the U.S. and Canada

“Clearly Canadian’s great brand name already enjoys strong recognition and therefore tremendous marketing value. We plan on leveraging this existing brand equity and awareness as we continue towards our goal of establishing a leadership position in the growing Alternative Beverage industry.” Lokash continues, “We now have a very strong financial foundation which will accelerate our efforts towards significantly broadening distribution, increasing availability of Clearly Canadian product lines, exploring all profitable alternatives related to our brand name and implementing our stated strategic initiatives.”

About Clearly Canadian
Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages and products, including Clearly Canadian(R) sparkling flavoured water and Clearly Canadian O+2(R) oxygen enhanced water beverage which are distributed in the United States, Canada and various other countries. Since its inception, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Additional information about Clearly Canadian may be obtained at