Formula O2 is a “natural recovery” beverage that combines caffeine, electrolytes, and added oxygen to create a product that claims to have energy, hydration, and detoxification functionality.
When we first looked at WellWell back in April 2016, we appreciated the effort to create something innovative and memorable but felt as though there was room for improvement in both the formulation and the messaging.
The deal represents a major expansion for the Los Angeles-based brand, bringing Cactus Water’s total distribution to roughly 2,000 stores in the U.S. and Canada, according to Caliwater co-founder Matt McKee.
In an interview with BevNET, Jerry Reda, the COO of Big Geyser, said his belief in the management and marketing team at Minnesota-based food conglomerate Hormel Foods, which acquired Muscle Milk parent company CytoSport Holdings in 2014 for approximately $450 million, was a key component of the deal.
Happy Tree, which is a brand of high pressure processed maple water, has expanded its flavor lineup yet again. This time around it’s with a pomegranate flavor, something that appears to have the mainstream in mind.
On Monday night registered BevNET Live attendees are invited to join us on the rooftop at The Platform L.A. in Culver City for a reception powered by our friends at BevForce.
In this week's edition of Press Clips: Tiger Woods gets Monster money. Coke's small play pays. Jones Soda gets gamer specific. Club Yerba Mate? Coffee, vinegars and functional drinks star at PLMA.
Only 15 tickets remain for BevNET Live, the premier business and networking conference for the non-alcoholic beverage industry. All past BevNET Live conferences have SOLD OUT, and now is the last chance to reserve your seat.
Carela is a zero-calorie beverage that features up-and-coming ingredient bitter melon extract, paired with green tea, peach juice, flavors, and Rebaudioside A, which is a form of stevia that supposedly has less bitterness and aftertaste.
It wasn’t a sale, it was an adoption, said the Bai CEO of the $1.7 billion DPSG deal.
Chris Hunter made his name with the caffeinated "energy beer" Four Loko. Now he's getting fit with Koia, a plant-based energy drink available exclusively in Whole Foods.
Here’s an extra course of conference hype for you to enjoy with your Thanksgiving meal: we’ve added a couple of surprise speakers to the final agenda for BevNET Live.
In an investor call held this morning, DPS president and CEO Larry Young said that the company is “excited to see this team continue the breakthrough and disruptive innovation providing consumers with great-tasting and low-calorie beverages” and hailed the acquisition of Bai as one that “makes a tremendous amount of sense for us.”
Sources close to the deal have put the purchase price at between $200 and $300 million.