Taste Radio: Big Wins, Big Names & Big Inspiration. The L.A. Events Delivered.

The hosts recap a whirlwind week of back-to-back events in L.A., celebrating standout competitions, emerging brands, and generous mentorship from seasoned founders at Nosh Live and BevNET Live. From Projo’s big win in the New Beverage Showdown to celebrity cameos by Ryan Phillippe and Khloé Kardashian, the energy never let up.

Decadent Flavors, LTO Innovations Stand Out in 2026 Trend Predictions

Protein, non-alc and better-for-you soda are all here to stay, but the shape – or taste – that any and all of them could take in the new year is less certain. But formulation and ingredients experts Flavorman and Finlays have a sense of what’s on the horizon.

Coca-Cola Reveals CEO Succession Plan

James Quincey’s nine-year run as chief executive of The Coca-Cola Company is coming to an end, with COO and EVP Henrique Braun set to be appointed in March.

Be Amazing Aims For Inclusivity As RTD Greens Drink Expands

Nearly a year since jumping into ready-to-drink products with a canned version of its TikTok-famous greens powder, the company is starting to reap the benefits of its unintimidating, inclusive approach.

Featured Jobs

Projo Takes Title as New Beverage Showdown 30 Winner

Projo was crowned the champion of New Beverage Showdown 30, joining a cohort of well-known beverage brands like Health-Ade, Cann and Poppi that have previously claimed victory in the pitch competition.

Taste Radio: How Hiyo Went From DTC Startup to Live Nation Partnership

Built on sharp strategy, standout design, and disciplined execution, “social tonic” brand Hiyo recently inked a new partnership with Live Nation placing the brand in major venues across the U.S. In this episode, co-founders Evan Quinn, Cygne Cooper and George Youmans, discuss how Hiyo is redefining moderation, unlocking category whitespace, and proving that thoughtful focus can outpace flashy niche plays.

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BevNET Live Day One Recap: What Went Right for Poppi and Health-Ade

The past year saw some major M&A deals, and day one of BevNET Live Winter 2025 in Marina Del Rey, Calif. served as the perfect platform to sit down with the leaders of Poppi and Health-Ade Kombucha to learn how they steered their businesses to an exit.

Six Finalists Advance in New Beverage Showdown 30

Six beverage startups emerged from a field of 12 contestants to secure a spot in tomorrow’s final round of New Beverage Showdown 30 at BevNET Live Los Angeles 2025, presented by Coca-Cola’s North America Revenue Streams Unit.

BevNET Best of 2025 Award Winners Announced

This year’s Best of Award winners exemplify the determination, ingenuity and love for beverages that inspires our industry, as we honor a group boldly moving into the future and illuminating the way for others to follow in their footsteps.