Beverage Industry News, Reviews, Events, & Jobs
Taste Radio: Is THC In Target A Tipping Point? Finally, Fiber Is Sexy.
Is Target about to normalize THC drinks? The team unpacks a potentially game-changing move by the retail giant, and what it could mean for the future of cannabis beverages. They explore the regulatory roadblocks and why the move might be a tipping point. Plus, why PepsiCo is calling fiber “the next protein,” and a look at CPG innovations, including a surprisingly convenient twist on tomato paste.
Reviews: Huel Daily Greens Delivers, Hawaiian Tropical Sodas Delight
This week's reviews roundup features a pair of brands pushing the envelope -- one in a evolving new category of 'greens' drinks and another offering a fresh take on the classic soda.
NACS: Coffee Brands Bet on Black, Aim for Strategic Growth
Nearly two years after its acquisition by Chobani, La Colombe is staying focused on scale and customer acquisition as it continues to carve out a space for its single-serve cold brew coffees in retail – with convenience firmly in its crosshairs.
Coca-Cola Touts Mini Cans, Mr. PiBB’s Return At NACS
Coke displayed its innovation pipeline at NACS in Chicago this week, betting on the company's ability to create value and consumer demand for more "swicy" soda options.
Featured Jobs
Chobani Raises $650 Million From ‘Long-term Oriented’ Investors
Chobani has raised $650 million in new equity capital to support its continued growth and recent manufacturing investments.
NBA Stars Get Involved in Expanding THC Space
Viola, the premium cannabis brand founded by former power forward Al Harrington, has partnered with former shooting guard Allen Iverson and plant-based wellness brand Horticulture to create IVERSON, a craft THC-infused soda.
BevNET and :INCLUDED CPG: Featured Brands Attending BevNET Live L.A. 2025
BevNET and :INCLUDED CPG are proud to share the three brands selected to attend BevNET Live L.A. (Dec. 7–9) through our :INCLUDED partnership.
Distribution: Cure Hydration Enters Ulta Beauty, Spotlighting Beauty-from-Within
Cure Hydration is rolling out its hydrating electrolyte drink mixes to Ulta Beauty, marking a major milestone for the brand and the broader beauty-from-within category.
Video: Rewatch Recent Videos
BevNET's video content includes thousands of video interviews with leading industry experts and topics such as investing, e-commerce, branding, current events and more.
NACS: Pepsi Previews Prebiotic Cola, Starbucks Innovations
“This NACS feels different.” Those were the words of Pepsi North America president Mike Del Pozzo last night in Chicago.
One Year In, KEY Energy Tweaks ‘A Thousand Little Things’ As It Grows
In the year since launching, Key Energy has evolved its marketing approach, flavor, packaging and fundraising strategies as it grows.
Strategic Investment in CPG: Northhall’s Q3 2025 Report
As early-stage deal flow moderates and mid-sized rounds gain share, the quarter signals a market that is stabilizing at a more sustainable pace - one defined by disciplined capital allocation, selective growth, and investor confidence in category leaders.
Taste Radio: Straightaway ‘Runs Its Own Race.’ It’s Why Costco & Shake Shack Came Calling.
How can a patient, craft-centric mindset give brands a competitive edge? Cy Cain, the founder and CEO of premium RTD cocktail brand Straightaway Cocktails, outlines a strategy rooted in deliberate, thoughtful growth over the pursuit of viral trends, and emphasizes the long-term value of investments in quality and brand integrity alongside partnerships with Costco, Alaska Airlines and Shake Shack.
Starboard Value Takes Stake in KDP Following Peet’s Merger Backlash
Activist investor Starboard Value has taken a sizable share in the soft drink giant, building its stake in the weeks since the $18 billion acquisition of the global coffee conglomerate was announced on August 25.
CGA by NIQ Q3 On-Premise Report: Category and Consumer Trends
The CGA by NIQ Q3 2025 report reveals a dynamic on-premise market reshaping around new spending patterns and shifting category power.