Socko Energy Packs a Punch in Rocky Balboa

Los Angeles (December 20, 2006) – Continuing the brand’s move toward gaining increased exposure throughout the U.S., Socko Energy will be featured prominently throughout Rocky Balboa, the sixth and final film in the Rocky franchise, which hits theatres this week. Proving that life often imitates art, Socko’s exposure throughout the film will put the fastest growing independent energy drink in the same heavyweight class as its competitors.

Responsible for the company’s deal with MGM are Eric Bischoff and Jason Hervey, partners in Socko’s parent company, Bliss Beverage and co-founders of entertainment and marketing company Bischoff-Hervey Entertainment (BHE TV, LLC). For more than a year, Bischoff and partner Jason Hervey have sought out opportunities to brand Socko on a global level through non-traditional, entertainment-based marketing initiatives.

As part of the company’s agreement and relationship with MGM, Socko receives significant placement in the film, including:

 Socko Energy bright green logo receives more than 20 minutes of exposure in the final fight scene as the logo is prominently featured on the four corners of the ring’s mat.

 Rocky opponent Mason “The Line” Dixon’s corner men display the Socko Energy logo on each of their uniforms in the opening fight scene as well as the final fight scene between Rocky Balboa and Mason Dixon.

 Rocky’s son, Rocky Jr., and friends enjoy a Socko and Socko Slim in multiple bar scenes throughout the film.

“Socko is the Rocky of energy drinks,” said Mike Jannicelli, vice president Bliss Beverage. “This project sparked our interest because we saw a lot of parallels between our story and the underdog Rocky saga. As a small, independent beverage company, we’re constantly going up against the big guys, but with exposure like this, we now have an edge against our competitors.”

“We’re thrilled with the very prominent placement that Socko has throughout the film,” said Bischoff, a 20-year veteran of the sports entertainment industry. “To be part of the timeless, classic Rocky franchise and have the Socko footage live on in film history makes this one of the most exciting branded entertainment opportunities we could deliver.” Hervey added, “It was a true honor to work on this project and we are more than grateful for the significant exposure that Socko received.”

The announcement of Socko’s exposure in Rocky Balboa is just one of many branded entertainment and non-traditional marketing initiatives brought to Socko by BHE. Earlier this year, Socko Energy gained increased exposure throughout the U.S. for its partnership with Hulk Hogan to develop “Hogan Energy powered by Socko.” The energy drink made its television debut in May 2006 with a guest appearance on “The Tonight Show with Jay Leno,” while VH1’s reality show “Hogan Knows Best” has chronicled the drink’s development throughout the last year.

Most recently, Bischoff-Hervey Entertainment and Socko Energy formed a multi-year licensing and promotions partnership with World Wrestling Entertainment, Inc. The deal will yield new products including a limited edition “RAW® AttitudeT Powered By Socko” as well as quarterly collectors’ edition promotional cans featuring WWE pay-per-view branded names including “SummerSlam® Energy Powered By Socko” and “WrestleMania® Energy Powered By Socko,” among others.

About Bischoff- Hervey Entertainment
Bischoff-Hervey Entertainment (BHE TV, LLC) combines the diversified strengths of industry veterans Eric Bischoff and Jason Hervey. BHE specializes in content creation and production for various broadcast outlets, licensing and merchandising and innovative brand integration solutions. As equity partners in Bliss Beverage, parent company for Socko Energy, BHE TV has developed and created initiatives to leverage the strength of the brand into mass market distribution.

About Socko Energy
Socko Energy is the flagship product of Bliss Beverage, a Scottsdale, AZ-based company that has developed an energy drink which appeals to a mass audience without succumbing to the latest “extreme” trends set forth by other energy drinks on the market today. The end result – Socko – is a vibrant, eye-catching energy drink filled with clean, refreshing, non-heavy, healthy ingredients with a smooth taste and electrifying color. Socko is currently available in 16 U.S. markets as well as Mexico and Japan and is quickly becoming the fastest-growing independent energy drinks in the country. To learn more about Socko Energy, visit