Tully’s Coffee Launches New, Improved Website

SEATTLE, WA. (December 26, 2006) – Tully’s Coffee Corporation (Tully’s), a fully handcrafted coffee roaster, announces the launch of its new and improved website. The revamped domain has been designed to better educate coffee lovers and offer the most up-to-date information about Tully’s stores, products and promotions. The new site, which remains www.tullys.com, is currently live.

“Our website is an extension of Tully’s in-store customer experience,” said John Buller, president and CEO of Tully’s. “We put a lot of thought into improving the site’s usability and aesthetics in order to make it a direct reflection of our brand and a resource people will utilize while shopping for, and learning about, our handcrafted coffee.”

User-friendly, More Intuitive
For the redesign, Tully’s enlisted the help of POP, a Seattle-based interactive marketing agency. The site is divided into four prominent categories: “Shop,” “Menu,” “About Our Coffee” and “Tully’s Card.” One of the primary goals was to make finding and purchasing the right coffee a more intuitive process. By using the new “coffee selector” tool, users can utilize a sliding scale to ascertain a coffee’s levels of acidity, body and intensity, select type (single origin, fair trade and/or decaf) and region (The Americas, Africa/Arabica/India and Pacific/Indonesia).

Coffee enthusiasts can also turn to the Tully’s site for information on bean selection, roasting, grinding, brewing and tasting from master roaster, Brian Speckman.

Other key features include the ability to search for Tully’s locations by zip code and multiple criteria, including free Wi-Fi, where Tully’s cards are accepted and drive-thru locations. Customers are also able to add money to their loyalty card, check their balance and register for card protection. Tully’s has also launched TellTullys.com, a customer feedback site where customers can rate their Tully’s coffeehouse experience and give detailed feedback. In addition, Tully’s K-Cups are available for purchase through the new site.

About Tully’s Coffee Corporation
Founded in 1992, Tully’s Coffee Corporation is a fully handcrafted coffee roaster and a leading specialty coffee retailer and wholesaler, dedicated to small-batch roasting and hand-scooping each and every blend. Through company-operated and licensed specialty retail stores in Washington, Oregon, California, Idaho and Arizona and its global alliance partner in Japan, Tully’s premium coffees are available at more than 350 branded locations. Tully’s wholesale division also distributes handcrafted coffees and related products via office coffee services, food service distributors, and leading supermarkets located throughout the western half of the United States. Tully’s corporate headquarters and roasting plant are located at 3100 Airport Way S. in Seattle, Wash. For more information, call (800) 96-Tully or visit the Web site at www.tullys.com.

About POP
Located in Seattle, Washington, POP is a creative agency that combines design and technology to address the real-world business needs of its clients. POP leverages its expertise in interactive marketing, strategic consulting, creative services and technology development to enable its clients to build and strengthen relationships with their customers. Key services offered by POP include website development, e-commerce solutions, online advertising, email marketing, analytics and optimization, and web application development. For more information about POP please call 206.728.7997 or visit www.pop.us.