mix1® Balanced Energy Through Superior Nutrition Launches in June in Whole Foods Market Locations Across the Country

BOULDER, CO May 2007 – Busy Americans now have an easier way to maintain a balanced diet. mix1®, an all-natural, nutritional beverage, will launch in June in Whole Foods Market locations across the country. Available in four great-tasting flavors, mix1 is a comprehensive blend of premium nutrients with the optimal balance of carbs and protein to provide balanced energy.

“Many people make poor choices when it comes to feeding their bodies-especially when juggling a hectic schedule,” says mix1 co-founder Dr. James Rouse, N.D. “Most grab-and-go foods contain high amounts of sugars and/or caffeine, which create an immediate high but result in an extreme low. That’s why we created mix1, the right mix of quality, all-natural nutrients.”

mix1’s blend of premium-quality ingredients results in a great-tasting, nutritious drink. Each satisfying serving of mix1 contains:
. 200 calories per serving
. The ideal carb to protein ratio for sustainable energy
. 15 grams of premium lactose-free whey protein isolate
. 22 vitamins and minerals for superior nutrition
. Antioxidants from polyphenols equivalent to four cups of green tea or three servings of fruits/vegetables
. Fiber for cardiovascular and digestive health
. Organic sweeteners
. No lactose, gluten or soy
. No saturated or trans fats
. No genetically modified organisms
. No caffeine
. No artificial preservatives, flavors or colors

mix1 speaks to time-deprived people, whose hectic schedules sometimes limit access to healthy eating choices. mix1 can be used to start the morning on a positive note, or fill in between meals-anytime, anywhere. mix1 is also ideal for post-fitness situations, as whey protein is the optimum protein, supporting glycogen synthesis, as well as muscle repair. mix1 provides unparalleled health benefits, eco-friendly packaging, and a taste you can’t help but enjoy.

“Since mix1’s launch last fall in its test market, Colorado, it has received an outstanding response from both traditional and natural grocery stores,” says mix1 co-founder Greg Stroh. “In the short time period since the product has been distributed, it has become one of the top selling items in the ‘grocery department’ at our top retail locations. We now feel the time is right to introduce mix1 to the rest of the country with our retail partner, Whole Foods Market.”

“mix1 has been one of the most successful new product launches that I’ve experienced. Three out of the four flavors broke into the top 50 skus in grocery within the first three months,” says Jerard Whitehead, Rocky Mountain Field Associate, Whole Foods Market. “The key to their success has been in-store support through sampling and store employee education.”

mix1 will launch in May at Whole Foods Market locations across the country. mix1 is available in four delicious flavors: Mango, Blueberry-Vanilla, Lime, and Mix Berry. The 11-ounce bottle has a suggested retail price of $2. Though best served cold, mix1 is shelf-stable for nine months. For more information, please visit www.mix1life.com.

About mix1
mix1® beverage company produces a premium, all-natural, drinkable fast food for busy Americans who struggle to find time to eat nutritiously throughout the day. Wes Brasher, Dr. James Rouse, N.D., and Greg Stroh co-founded the company in Boulder, Colo., in 2006 based on inspiration from the active, healthy lifestyles they enjoy in their home state. For more information, please visit www.mix1life.com.