Steve Parano Joins New Leaf Tea as VP of Sales

Orangeburg, NY – May, 2007 – Skae Beverage International, LLC, the exclusive distributors of New Leaf Beverages, has announced its recent hiring of Steve Parano as VP of Sales. Steve Parano, the former VP of Sales at AriZona Beverage Company, has been chosen to lead the New Leaf sales team in obtaining its target growth initiatives.

As VP of Sales for AriZona Beverage Company, Parano’s responsibilities included overseeing the national AriZona DSD division, as well as running the sales and marketing programs for the whole country, with a concentration in Central, Mid West and West Coast markets. During the final three years of his decade long stead, Parano played a key role in the 40% sales growth experienced on a national scale.

“I am thrilled to be taking on a fresh, new and innovative brand,” says Parano of his newly obtained responsibilities with New Leaf. “New Leaf has both an appealing look and delicious flavor combinations. There are tremendous opportunities for New Leaf in today’s market.” Parano will oversee the New Leaf’s North American sales operation.

“With the recent label redesign and additional flavors in the works, New Leaf’s growth potential is limitless,” says Eric Skae, Managing Director of Skae Beverage International, LLC. “We are truly pleased to have Steve on board. His expertise will play a key role in New Leaf’s steady national growth. His knowledge will benefit our entire team.”

About New Leaf: New Leaf is an all natural line of green, white and blue teas, organically sweetened with evaporated cane juice. New Leaf is currently available in nine delicious flavors including: White Tea Strawberry, White Tea Tangerine, White Tea Honeydew Melon, White Tea Ginseng and Honey, Green Tea Plum, Green Tea Ginseng, Blue Tea Lemon, Blue Tea Raspberry and Blue Tea Peach. New Leaf is available nationally in fine gourmet, specialty, and health retail store locations.

About Skae Beverage International, LLC: Skae Beverage International, LLC, is a sales and marketing organization that believes products should reflect purity and nutrition. Developed and founded by Eric Skae, New Leaf beverages are a result of the need to fill a void in the beverage market. As an avid brewed tea drinker, Eric woke early one morning in 2003 and decided to blend his favorite brewed teas with various fruit flavors. Using family and friends as his tasters, the concept of New Leaf was born. After nearly one year of development, New Leaf was launched in 2004. New Leaf is an all natural line of beverages organically sweetened with evaporated cane juice. New Leaf is currently available in three tea categories; White, Green, and Blue.

For further information, please visit