BURN Energy Drink Goes Direct in Chicagoland Area


@@img1Chicago, IL June 2007 – Source has signed Beverages Direct to distribute its BURN Energy Drink in the Chicagoland area. “We’ve worked with Beverages Direct for years selling BURN on their website,” said Tyler Benedict, President and founder of Source Beverages. “We’re very excited that they’ve chosen BURN to launch their move into DSD!”

The distribution deal further expands BURN’s presence in the midwest, building on their foundation in the St. Louis area and southern Illinois.

“Numerous brands have come and gone through the online business of Beverages Direct,” said Cliff Benoit, Sales Manager for Beverages Direct’s distribution operation. “Burn is one of the few independents that have proven they can last.”

BURN has done more than just “last”. Launched in February 2002, BURN has grown year-over-year and watched as hundreds of energy drinks have come and gone. BURN will continue its major growth in the midwest throughout 2007.

“We are launching our sugar-free 16oz BURN in July,” Benedict said, “and we have firm commitments from some very large distributors in that area to pick up our entire line once it’s out.”

About Source
Source Beverages was founded by Tyler Benedict in October 1998 with the goal of producing the healthiest, best tasting and most effective beverages on the planet.

While touring the US racing the NORBA Pro Mountain Bike series, Tyler was dissatisfied with any other sports energy drinks available. After years of testing and sampling, BURN was born to give people everywhere the healthy energy they needed to do what was important to them…it’s what we call “energy for the good life!”

Launched in February 2002, BURN 16oz is about 25% stronger than the competition while offering more vitamins and antioxidants with extremely low sodium. Zero-carb Sugar Free BURN 8.4oz was named Best New Product of 2004 by Stagnitos New Products Magazine. With or without the carbs, BURN delivers a refreshing citrus/tropical blend of caffeine, guarana, ginseng, taurine, vitamins B-6 and B-12, and antioxidants A, C and E in every can. BURN never, ever contains high fructose corn syrup.

Available in both 8.4oz and 16oz sizes, BURN is available nationally in convenience stores, bike shops, grocery, gyms and online. For more information on the company or the events, visit www.sourcedrinks.com.