Loblaws, Canada’s Largest Supermarket Chain, Now to Carry Clearly Canadian’s New Natural Enhanced Waters

VANCOUVER, British Columbia – Clearly Canadian (OTCBB:CCBEF – News; the “Company”) is pleased to announce that its new line-up of Natural Enhanced Waters (dailyEnergy, dailyVitamin and dailyHydration, a certified organic essence water) has been listed with Loblaws, Canada’s largest supermarket chain and will be available in all of their Natural Value departments. This, combined with almost 100 new recent supermarket outlet listings in Western Canada, continues the pattern of major retailer acceptance of this innovative new product line.

Brent Lokash, CEO of Clearly Canadian, stated, “We are very pleased with the listing of our new waters at Loblaws, which is already a large customer of both our organic and natural snacks line and our My Organic Baby food line. Securing this account is a great example of the effectiveness of our business plan, which is to develop and/or acquire healthy product lines with sales strategies that compliment our existing products and to then employ any and all cross selling opportunities.”
Added Lokash, “We believe our Natural Enhanced Waters, which are showing double digit month over month sales increases since they were launched in April (20% and 50%), also have significant potential in the U.S. where we are just starting to launch the product:

. A tremendous opportunity has been created for us by the recently announced acquisition of the Vitamin Water brand by Coke for $4.1 billion cash. We believe our Natural Enhanced Waters are uniquely positioned to fill any void left with the brand’s current distributors, many of which are already distributors for Clearly Canadian;
. Our dailyVitamin water has less than 25% of the calories of the major enhanced water beverages such as Vitamin Water and our organic dailyHydration water has flavor with no calories and no artificial sweeteners. These products provide a healthy selection for the U.S. school systems which are now being directed to serve beverages with minimal calories;
. Our dailyEnergy water is a much lower calorie energy drink than the current leading energy drinks, providing a more pleasant beverage experience for the health conscious consumer that is looking for an energy boost without all the calories and preservatives.”

About Clearly Canadian
Based in Vancouver, B.C., Clearly Canadian Brands markets premium alternative beverages, including Clearly Canadian® sparkling flavoured waters and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration Natural Enhanced Waters which are distributed in the United States, Canada and various other countries. Clearly Canadian’s recent acquisition of DMR Food Corporation and My Organic Baby Inc. marks the Company’s debut into organic and natural products with a full line of organic baby and toddler foods under the brand names My Organic Baby and My Organic Toddler and a wide range of dried fruit and nut snacks offerings from SunRidge Farms, Naturalife, Sweet Selections, Simply by Nature and Glengrove Organics brands. Additional information about Clearly Canadian may be obtained at www.clearly.ca.