DENVER, CO (July 12, 2007) – Go Fast Sports & Beverage Co. announced today the addition of two senior executives to their management team. Todd Hellmann joins Go Fast after a 17 year investment banking career, having worked at several global investment banks, including UBS Warburg and JP Morgan. Kevin Nauslar joins the company with more than 26 years of experience in the food and beverage industry, having held senior level positions with Pepsi-Cola, Cadbury Schweppes, Royal Crown and EAS.
Todd spent much of his investment banking career advising branded consumer product clients; raising over $1.4 billion in growth capital for clients and advising on M&A transactions totaling more than $10.5 billion in value. Hellmann will assume the role of CFO at Go Fast, and will also spearhead the Company’s recently announced exploration of strategic alternatives after receiving several unsolicited offers to purchase the company.
“Go Fast is not merely a beverage company, it’s a Global Lifestyle Brand,” said Hellmann. “A widely diverse cross-section of consumers around the world really connect with the brand, and the global reach and recognition of the Go Fast brand is a testament to the hard work, dedication and nurturing that Troy has poured into his company over the years,” continued Hellmann. “The potential of the Go Fast brand is limitless; from product line extensions to new product categories that are currently in development, and I am thrilled to be a part of the team that will take the company and the Go Fast brand to the next stage of its evolution.”
“I got to know Todd well while filming the Go Fast Human Slingshot stunt for Stunt Junkies (Discovery Channel) earlier this year”, said Go Fast founder and CEO, Troy Widgery. “Like everyone else involved with the company and the Go Fast Brand around the world, Todd exemplifies the lifestyle Go Fast represents, and truly ‘Lives the Brand’. Culturally, he was a perfect fit and brings an immense amount of knowledge to the company from his previous experience,” continued Widgery.
Kevin’s expertise lies in sales and marketing and brand development, and throughout his distinguished career in the industry, has successfully grown various business segments and product lines with some of the major players. Nauslar also brings to Go Fast substantial experience in building out distribution networks and cultivating retail channel accounts, which will be his primary focus as he assumes the role of VP of Sales and Distribution at Go Fast.
“There is a tremendous amount of momentum building behind the Go Fast Brand and energy drink, not the least of which is the company’s recent Wal-Mart authorization. Through sampling and education, I truly believe Go Fast will not only garner significant market share from its competitors, but increase the overall numbers of energy drink consumers around the globe,” said Nausler.
Jeff Revious, Go Fast’s COO said “Kevin’s beverage industry experience will be an invaluable asset as we expand our national distribution network and increase our chain accounts.” “If we can leverage his longstanding relationships within the industry, it will certainly enable us to more quickly take Go Fast to the next level”, continued Revious.
About Go Fast Sports & Beverage Company
Headquartered in Denver, Colorado, Go Fast Sports & Beverage Company is the premier authentic energy drink brand whose foundation in performance, taste and quality ingredients has transcended the core extreme-sports enthusiast market. Go Fast is more than just an energy drink company, it is a “Lifestyle Brand” – motivating and encouraging consumers and defining a way of life. Presently, the company’s two primary product lines are its award-winning Go Fast Energy Drinks and its edgy Go Fast Sports Apparel line. Go Fast Energy Drink has won numerous awards, including the 2006 Gold Medal Taste Award from the American Academy of Taste, the 2005 IMDA Award for Excellence for its REALTREE co-branded can. The company has also been listed in the Beverage Industry Top 100 in 2005, 2006 and 2007. For more information, please call 800.895.7290 or email Dist@GoFastSports.com.