ATLANTA – July 18,2007 – Memphis, Tenn.’s 5thannual CrunkFest concert taking place onJuly 21 at the FedEx Forum, will be the best show to date now that CRUNK!!!Energy Drink is the official beverage sponsor.The popular pomegranate-infused energydrink will be sampled outside the FedEx Forum prior to the start of theconcert.CRUNK!!! Energy Drinkmerchandise will also be distributed to concertgoers who GET CRUNK!!!
“It was impossible not to be involved with CrunkFest,” said Tom Mahlke, CEO, SolviBrands, holding company of the CRUNK!!! brand.”It’s one of the most popular regionalmusic events in the country and this year’s concert will feature some of today’shottest and up and coming hip-hop acts.The people of Memphis have been passionate fans of CRUNK!!! Energy Drinksince day one, and we’re happy to give back when we can.In fact, we are currently manufacturingCRUNK!!! at the Memphis-based Hardy Bottling facility, and are proud to be apart of the local economy,” he added.
CRUNK!!!is one of the most popular energy drinks not only because of its taste, but alsobecause it connects with today’s active, energetic lifestyles and youthculture.Co-created by musicproducer and well known “King of Crunk” Lil’ Jon, CRUNK!!! Energy Drinkrepresents the crunk lifestyle and culture of high energy, having fun, lettingloose and feeling free.
Available in regular and sugar-free, CRUNK!!! Energy Drink contains real pomegranatejuice, a host of complex B vitamins and a proprietary blend of herbs, includingashwaganda, horny goat weed, white willow, skullcap, guarana and ginseng – allof which are formulated to help the body fight physical and mental fatigue.
The CrunkFest lineup, produced by S&S Entertainment, includes Cash MoneyRecord’s platinum recording artist, Lil’ Wayne&Baby (aka Birdman); TrillEntertainment’s recording artist, Lil’ Boosie; Bad Boy Entertainment’s 8-Ball&MJG; Interscope Record’s recording artist, Jibbs; Hitz Committee/JiveRecord’s recording artist, Huey; Big Oomp Records/Koch Record’s recordingartist, DJ Unk; Inevitable Entertainment/TVT Record’s recording artist Yo Gotti;Inevitable Entertainment’s recording artist La’ Chat and many more.
About CRUNK!!! Energy Drink
Theembodiment of energy, CRUNK!!! Energy Drink is designed to deliver mental andphysical vitality while supporting the immune system.Made with real pomegranate juice and aunique combination ofherbal supplements, amino acids, complex vitamins and caffeine,CRUNK!!!is the energy drink that enhances the hip-hop lifestyle.In 2007, CRUNK!!! was acquired by SolviBrands LLC, a privately held company.For more information, visit www.crunkenergydrink.com.