mix1 Announces Rocky Mountain Market Expansion with New Distributor and Regional Sales Hire

Brian Link to lead regional sales efforts along with American Eagle Distributing
BOULDER, Colo. (Aug. 14, 2007) – mix1, an all-natural protein & antioxidant drink, announced today the hiring of regional sales manager Brian Link, and a new partnership with American Eagle Distributing. Both announcements, along with the recent nationwide launch of mix1 at Whole Food Market, mark a significant growth period for the year-old Boulder brand.
Based in Loveland, Colo., AED is a Budweiser distributor that recently added its first non-alcoholic beverage set. Coined the “Better For You” segment of the business, mix1 is one of five new offerings.
“When the decision was made to open up our business to better-for-you products, mix1 was immediately one of our brands of choice,” said Liz Hatfield, AED’s new age product supervisor. “Not only are we excited to support a local brand, we are offering a product that consumers are fervently seeking out – they are looking for healthier products that are on the cutting edge – mix1 is that product.”
In addition to a new distribution partner, mix1 hired Brian Link as the company’s new regional sales manager. Link has a strong beverage sales background – for the past ten years, Link led sales at Denver’s New Age Beverage, where he was responsible for the sales and development of many products along the Front Range. 
“Initially mix1 garnered my interest because I knew it was a great product, with nothing but the highest-quality, all-natural ingredients,” said Link. “After meeting with the whole team at mix1, I knew it was my new home. The team has more energy and passion than I have ever seen before – and I’ve met a lot of beverage teams! I’m thrilled to be a part of the mix1 team, and will join the rest of them in putting my heart, soul and a lot of hard work in to mix1.”
 “This is an exciting time of growth at mix1 – our new partners at AED bring substantial industry knowledge and credibility to our brand,” said Greg Stroh, co-founder and CEO of mix1. “In addition, I have personally known and worked with Brian Link for a number of years and have the utmost confidence in his sales abilities. His client relation skills, knowledge of the market and work ethic are second to none.”
Available in an 11-ounce bottle in four great-tasting flavors (Mango, Blueberry-Vanilla, Lime and Mix Berry), mix1 is an optimal blend of carbohydrates, proteins and nutrients to provide balance and sustained energy throughout the day. Each satisfying serving of mix1 contains:
  • 15 grams of premium whey protein isolate
  • 23 vitamins and minerals
  • 3 servings of fruits/veggies
  • antioxidants = to 4 cups of green tea
  • no lactose, no gluten, no soy and no caffeine
 About mix1
mix1® beverage company produces a premium, all-natural, drinkable fast food for busy Americans who struggle to find time to eat nutritiously throughout the day. Wes Brasher, Dr. James Rouse, N.D., and Greg Stroh co-founded the company in Boulder, Colo., in 2006 based on inspiration from the active, healthy lifestyles they enjoy in their home state. Available in an 11-ounce bottle in four great-tasting flavors (Mango, Blueberry-Vanilla, Lime and Mix Berry), mix1 is sold nationally at Whole Foods Market and Wild Oats Marketplace, as well as in local City Market stores, King Soopers and other grocery stores across the United States. For more information, please visit www.mix1life.com.