Chandler, Ariz. – September 18, 2007 – WheyUP, the Original Protein Drink with Energy, continued its aggressive nationwide distribution campaign by signing a deal with BodyBuilding.Com, an online retailer of sports supplements and nutritional products. WheyUP, the first product of its kind that combines a protein drink with an energy drink, will be sold in 12-packs of ready-to-drink 16-ounce plastic bottles. Bodybuilding.com will offer wild berry and tropical citrus flavors.
Bodybuilding.com carries more than 5,500 products including supplements, apparel, and accessories, but also features interactive forums for fitness enthusiasts and a database of informative articles.
WheyUP represents a breakthrough in the sports drink market. It combines 20 grams of whey protein with an energy formula in a sugar-free, non-carbonated beverage. WheyUP recently introduced a new flavor, tropical citrus, which complements the company’s popular wild berry flavor. Two more flavors will debut in Q4 2007.
"Prior to exercising at the gym, I blended a sugar-free energy drink with strawberries and whey protein powder, so that I would get the recommended amount of protein and energy in one drink," said Rothchild. "I started to ask around the gym if other people would be interested in a protein drink with energy and the overwhelming answer was ‘yes’ … and thus the idea for WheyUP was born."
WheyUP is targeted toward health-conscience individuals and fitness enthusiasts. It is ideal for fat-loss programs, exercise programs, weight-training programs, athletic activities, and as part of a healthy, active lifestyle.
For more information, visit www.wheyup.com.