Mintwater leader continues track record of innovation
SAN FRANCISCO, CA – Just in time for Valentine’s Day, Soma Beverage Company, the cutting-edge pioneer of the mintwater category, is proud to announce the release of Chocolatemint water.
The most original beverage to hit the market in years, Chocolatemint Water is where chocolate meets cool.™ The all natural combination of pure water, cocoa essence and real mint is clearly delicious. The taste of real chocolate fills your mouth while the real mint sends cooling sensations throughout your body. And best of all, like the rest of the Metromint family, Chocolatemint has no sweeteners, no preservatives, and no calories.
Chocolatemint will begin hitting shelves 1st quarter 2008 and will be supported by Valentine’s Day and Easter promotions. In addition to off-shelf display activity, Metromint is developing national and regional consumer press outreach, celebrity seeding, an on-line word-of-mouth initiative, and numerous in-store demos.
According to CEO Scott Lowe, “Chocolatemint is definitely not another “me too”. This is an absolutely terrific tasting product that won’t duplicate anything on your shelves. Chocolatemint water may seem like a bit of a surprise, but once you’ve tasted it, you’ll know we’re serious about the introduction of our latest line extension.”
All of the Metromint varieties, including Chocolatemint, will be available to sample November 7-9 at the National Association of Convenience Stores Show in Atlanta.
Metromint is mintwater, pure and simple. Purified water meets all natural, real mint to satisfy your thirst, rejuvenate your body and revive your soul. That’s it —no sweeteners, no calories, no preservatives.
Metromint doesn’t just taste fresh, it feels fresh. Real mint stimulates the brain to open your senses to send cooling sensations throughout your body—we call this The Chill Factor. And Metromint keeps your cells hydrated and happy so they (and you) can thrive.
The unique, natural benefits of Metromint now come in five vibrant varieties: Peppermint, Spearmint, Lemonmint, Orangemint, and Chocolatemint. Each variety of Metromint is designated with a numerical chill factor. From quietly cool Chocolatemint (-2) to super cool Peppermint (-9), the chill factor is a comparative scale that measures the range of minty refreshment. Take a sip, and chill.
Peppermint (-9) Intensely exhilarating, immediately cooling. Peppermint comes on strong with a bold
taste. Spearmint (-6) Sophisticated and subtle. Spearmint cajoles, refreshes, and gently enlivens the spirit. Lemonmint (-4) Lemonmint is surprisingly tangy and brisk. It has a bright and invigorating taste that awakens your senses. Orangemint (-3) Orangemint is pleasantly aromatic, citrusy and mild. Drinking it evokes an orange grove in full bloom. Chocolatemint (-2) The most original beverage in years, Chocolatemint is delightfully rich, alluring, and sublime.
Metromint is the brainchild of Rio Miura and Scott Lowe. Born in Japan, with a background in product and fashion design, Miura conceived the recipe for Metromint and designed the packaging. Lowe, a Stanford graduate with a degree in International Relations, is responsible for product development and oversees operations. Together they run Soma Beverage Company, LLC., a small group dedicated to making greattasting beverages that combine the purest ingredients with innovative packaging and extraordinary taste.
Metromint has single-handedly created a new beverage category called mintwater, which combines the properties of functional and flavored water. Metromint is also quickly gaining popularity in the enhanced, and premium bottled water categories.
Metromint continues to win accolades from national media including U.S. News & World Report, Real Simple, Self, The Today Show, and the Food Network. Metromint Peppermint was introduced at the New York Fancy Food Show in July 2004 and won a “Best of 2004” new product award from Bevnet.com. Metromint Spearmint was introduced in March 2006 at the Natural Products Expo West, won a Best New
Beverage Award and received a 4-Star rating from BevNet.
Metromint Peppermint, Spearmint, Orangemint, Lemonmint, and Chocolatemint are available in 500 ml PET bottles for $1.39-$1.69 (retail).
Metromint has a loyal following among discerning consumers and is available in stores nationwide including Whole Foods Market, Wild Oats, Safeway Naturals and numerousother natural and specialty food outlets.
For more information, visit www.metromint.com.