ATLANTA – October 17, 2007 – As distribution and sales continue growing, CRUNK!!! Energy Drink is also expanding its executive team with the addition of Ralph Martin, vice president of national sales and Marci Schnur, director of field marketing and promotions.
Martin has more than 20 years of experience in sales and marketing of consumer-packaged goods. He served as senior vice president of sales for Naked Juice Company where he played a key role building Naked Juice to a national brand. He also served as vice president of sales for Tree of Life, a national distributor and manufacturer of natural, organic and specialty foods. Martin’s career also includes leadership roles with Nabisco Foods and Unilever. In his role at CRUNK!!!, Martin oversees a national sales team of over 25.
Schnur brings more than 13 years of experiential marketing expertise to her role. Prior to joining CRUNK!!!, she was senior vice president of ignition, inc., where she managed marketing programs for clients including Blockbuster, The Coca-Cola Company and Delta Air Lines. Her marketing experience also includes tenures with Mastermind Marketing and Image Works, a division of Action Performance Companies. In her current role, she is responsible for developing marketing initiatives around the country.
"The CRUNK!!! brand has grown significantly in the past year and the addition of Ralph and Marci speaks to that growth," said Tom Mahlke, chief executive officer. "Their combined expertise in all facets of sales and marketing of consumer packaged goods is a perfect match for the company’s needs."
About CRUNK!!! Energy Drink
The embodiment of energy, CRUNK!!! Energy Drink is designed to deliver mental and physical vitality while supporting the immune system. Made with real pomegranate juice and a unique combination of herbal supplements, amino acids, complex vitamins and caffeine, CRUNK!!! is the energy drink that enhances the youth lifestyle. For more information, visit