@@img1 MOORESVILLE, North Carolina (November 27, 2007) – – Officials from Mooresville, North Carolina-based POTENCIA Energy Drink proudly announced today the addition of a new North Carolina distribution source in Promesa Distributors Inc. Promesa Distributors who services over 550 Tienda’s, Bodegas and other Hispanic stores is a fantastic addition to our growing family of distributors by taking our product directly to the intended consumer.
Promesa Distributors is an established DSD Latin products wholesaler with a distribution that stretches across North Carolina. With a solid sales force and statewide promotions it’s sure to have a positive impact in POTENCIA Energy Drink’s home state. POTENCIA Energy Drink CEO Daisy Ramirez offered, “We’re certainly glad to have Promesa as part of our team!”
Premesa’s owner Saul Salamanca who recently attended the Comida Latina trade show in New York in search of a few new products to add to his current portfolio was unable to find any authentic Latin Energy Drinks that had the marketing, flavor and true relationship with the Hispanic culture. He states it was a blessing only days after his return that he received a call from Ramirez. His employee’s all sampled the product and it was well received.
POTENCIA Energy Drink is a new Latin Tamarind flavored beverage. POTENCIA is made with real fruit pulp concentrate that is imported from Mexico and Central America but recognized by Latinos from all corners of Mexico, Central America, South America and the Caribbean.