@@img1 Carlsbad, CA- January 2008 – Healthy Innovations Inc., parent company of Resurrect® and VidaTea™ has announced the addition of fifteen new distributors to their growing national distribution network. As part of the company’s aggressive push to secure distribution on a national scope these new agreements are among forty five Healthy Innovations secured in 2007. Along with their expanding distribution network, HI’s recently expanded their New Age portfolio to include a RTD All Natural Sparkling Green Tea line, VidaTea (www.vidatea.com)
Healthy Innovations sales soared 325% in 2007 after launching Resurrect® and VidaTea™ in select markets. Due to the recent traction of VidaTea™ in the marketplace, HI’s secured 2000+ major chain accounts that will start stocking shelves in Q1 of 2008. In addition, the company plans to launch two additional flavors of VidaTea™ as well as two All Natural flavors of Resurrect® slated to hit the market in Q2 of 2008. The company has also bolstered its executive management team with key beverage industry veterans that have been instrumental in developing HI’s national distribution footprint. Mike Diorio spearheads the distribution push for the Western Region, Terry Kester for the Eastern Region and Mike Ridolfo for HI’s National Key Account initiative. VidaTea’s three innovative flavors are lightly sweetened with Agave Nectar and enhanced with additional antioxidants.