MELBOURNE, Fla. – DNA Energy Drink (Pink Sheets:DNAB), the new and great tasting favorite of action sports enthusiasts and fans, today announced it will be distributed across Florida’s Panhandle east to Jacksonville and into Mobile, Alabama by Florida Beverage Sales of Pensacola. Florida Beverage Sales is a family run business that serves approximately 600 accounts including Publix, Circle K and Tom Thumb.
Florida Beverage Sales carries leading brands such as Arizona Tea’s and Welch’s Juices. Its warehouses are in Pensacola with a satellite warehouse opening soon in Jacksonville.
"Making the decision to carry DNA Energy Drink was an easy one for both taste and business reasons," said Florida Beverage Sales President Mark Rohling. "First we tried the product and loved its taste and the boost of energy. From a business standpoint, DNA brings attributes we don’t normally see from young companies in the energy drink sector; strong distributor support including complete POS and sampling programs, a strong retail trade support package including strong action sports marketing and recognition, competitive pricing and experienced ownership/management that knows the business. All of these are ingredients for success and made us want to work with the folks at DNA."
"We know Florida Beverage Sales is the right fit for DNA and we’re excited about getting things up and running," said Russ Rickon of DNA Beverage Company. "Mark and Chris Rohling appreciated our great taste and our deep roots in the action sports world, from Supercross to surfing and beyond. They know as we do that our fans are loyal to us and that we will remain loyal to them so we can grow together. There’s no doubt that as we start our crew drives and sampling programs we’re going to get a solid response to our product."