BY MATT CASEY, BEVNET.COM STAFF WRITER
Coca-Cola is buying a majority share in NutriJoy, a Kansas-based manufacturer of nutrient supplements that can be added to snacks and beverages, the Kansas City Star reported late Monday.
NutriJoy, which spun off from Kansas State University, also produces a line of shelf-stable combined juice and dairy drinks called “Cal-C,” which contain 100 percent of a person’s daily required vitamin C, and 45 percent of a person’s daily requirement of calcium.
NutriJoy’s presiden David Yang told the Star that the company would continue to be based in Manhattan, Kan., but did not disclose other terms of the agreement.
Danny Strickland, a Coca-Cola senior vice president and chief technology officer said in a statement and NutriJoy intrigued Coca-Cola because Coke looks for profitable growth in new beverage categories.