BAWLS to Fuel Paintball Sports Promotions!


Miami, FL– February 21, 2008 – BAWLS Guarana will continue to keep paintballers bouncing in 2008! The brand has signed-on as the Official Energy Drink of Paintball Sports Promotions (PSP) – the largest tournament paintball league in the world. BAWLS will be present at all PSP events during the 2008 season, scheduled to take place in Phoenix, AZ, Rock Hill, SC, Bolingbrook, IL, Greensburg, PA and Orlando, FL.


“For years, BAWLS has been the energy drink of choice for paintballers everywhere, who look to us to fuel their game,” commented BAWLS Founder and CEO Hoby Buppert. “We’re pumped to be partnering with the largest paintball league around – it’s great to be a part of the PSP family and we look forward to an action-packed season!”


The exclusive sponsorship grants BAWLS Guarana a variety of promotional tools, including a BAWLS-branded paintball field at all events and main field signage rights, product sampling to hundreds of thousands of paintball enthusiasts and access to the best amateur and professional competitors in one of the world’s fastest-growing sports.


As a longtime supporter of paintball, BAWLS Guarana is well-known for their interactive presence at events, for the online paintball community, and for their active sponsorship of professional and amateur paintball teams.


BAWLS Guarana will head to the first PSP event of the season, the 2008 Phoenix Open, on March 13-16 at the University of Phoenix Stadium in Glendale, AZ.



BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC, who named the beverage for the caffeinated “bounce” the drink packs. Widely distributed to local supermarkets, convenience stores (7-Eleven, Speedway/SuperAmerica), Target, Microcenter stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow among caffeine-deprived, refreshment-seeking techies, students, professionals and athletes in need of a Bounce. For more information, visit