SELAH-Wash. – Americans are turning to healthier lifestyle choices following more than a decade of expanding waistlines and poor food choices. After months of extensive research and finding out what consumers wanted, Tree Top developed, trim, the first beverage to provide one full fruit serving coupled with weight management functionality.
“We wanted to create a beverage unlike any other in the juice aisle,” said John Baranowski, Tree Top’s Lead Food Scientist. “We learned consumers wanted a weight management benefit 2 to 1 over any other function. My challenge was to create a beverage that gave consumers what they wanted, while still tasting delicious. I think we’ve done that.”
Consumer habits are driving health and wellness trends. Functional food and beverage sales are growing as more people in the US are investing in healthier lifestyle choices. Tree Top, Inc. saw that the juice aisle had not yet responded to that trend. With weight management as the top concern in consumers’ minds, trim, an enlightened fruit beverage, was developed as the perfect way to add a low-calorie fruit serving to your diet, as well as supply you with natural fortifications that promote a healthy metabolism and curb your appetite.
Each 8-ounce serving contains:
One Full Fruit Serving
Fiber to make you feel full
Chromium to promote a healthy metabolism
L-Carnitine to help you burn fat
Three new trim flavors are now available at your local grocer: Strawberry Kiwi, Mango Peach, and Pomegranate Blackberry.
About Tree Top, Inc.
Tree Top is a 1,300 member grower-owned cooperative in the heart of Washington’s apple country. For almost 50 years, we’ve produced premium, quality juices, fruit based products and ingredients that reflect our passion, attention to quality and craftsmanship. We are committed to providing wholesome, quality products, which offer value. Tree Top is all about Real Fruit from Real People.